Support in scaling the acquisition-based influencer marketing program globally (Domestic, LATAM, EMEA, APAC) across Disney Streamings paid media channels.

As an account manager, I oversee high-value influencer campaigns, manage multi-million-dollar portfolios, analyze data to optimize content, collaborate on strategic planning, oversee and QA content execution, and serve as a key liaison for C-Suite clients.

As an influencer campaign specialist, I was in charge of strategizing influencer campaign concepts that aligned with the KPIs set forth by our brands. I focused on maximizing ROI by pursuing authentic partnerships that delivered high-quality content, drove organic web traffic, and maximized paid media goals. Key duties included:- Identifying and recruiting talent options for cross-channel social media content.- Managing campaign budgets of $250K+.- Creating briefs and management processes for influencers to successfully execute campaign goals.- Gathered UGC and metrics to report data and campaign performance.Working in a startup allowed me to wear multiple hats and have exposure to paid media, client success strategies, social media management, and affiliate program growth strategies.

I provided marketing SEO services that significantly enhanced businesses digital presence, elevating search engine rankings and fostering organic growth. My approach commenced with thorough industry, audience, and competition research to shape tailored strategies.To maximize outcomes, I:- Conducted keyword research to optimize page rankings and spark fresh content ideas.- Leveraged expertise in Facebook and Google analytics to monitor metrics crucial for data-driven decisions in ad campaigns, digital content, and promotions.- Utilized business insights and metrics to propose revenue-boosting strategies through PPC and Facebook Ads campaigns, expanding market reach.

Led a team of 4-8 contract workers to install shingle roofs.Optimized the process of the execution of contracts by analyzing order sizes, contract locations, and availability of contract workers to maximize profit.Prior to my employment, the company averaged 2-3 contracts per week ranging from $10k - $15K. Company is now averaging 5-6 contracts per week with a weekly gross range of $25k - $36k.

Part of the 2018 NCAA ACC Mens Soccer Championship team, where I assisted with training, equipment management, and team support to foster a professional environment for players and staff.

Increased Instagram followers of the main account page by over 20% without any budget.Growth occurred by identifying high traffic demographics and curating content that would increase engagement on the page.Responsible for ensuring that sales, staff, and player booths were set up.These responsibilities reinforced the importance of ensuring that having an organized schedule is essential to the execution of the event and the responsibilities other staff members held.