Work experience

• Senior Regional Sales Manager (ASEAN & East Asia)

  MB Automation Sdn Bhd

  2018.10-Current

  (8 years)

  Own full P&L responsibility (€6–7M portfolio) delivering mission-critical security infrastructure to government clients across the region. Secured a €10M international government contract, leading end-to-end negotiations, stakeholder alignment, and cross-border delivery with a regional team of 6. Achieved €25M annual revenue (peak performance) through strategic C-level engagement, complex deal structuring, and high-value contract execution. Spearheaded regional market expansion strategies, increasing adoption of Smart Card and Government ID solutions across Southeast Asia. Built and maintained high-trust relationships with government agencies and regulators, enabling repeat contracts and long-term partnerships. Recognized as a regional thought leader in identity security, regularly invited to speak at industry events and featured across East Asian media (TV, radio, print).
• Regional Channel Sales Manager (Southern Region)

  YTL Communications Sdn Bhd (YES)

  2014.08-2018.10

  (4 years)

  Managed a MYR 7M annual portfolio, leading channel sales and distribution strategy across Johor and Melaka. Expanded dealer network by 60% within 9 months and increased direct distribution by 45%, significantly strengthening market coverage. Delivered 35% regional sales growth by optimizing distributor performance and streamlining the value chain. Led and developed a team of 8 staff while managing 2 key distributors to consistently exceed performance targets. Awarded Top Incremental Sales Lead (2016) for outstanding revenue growth and leadership performance.
• Regional Head of Distribution & Transformation

  Celcom Axiata Berhad

  2009.07-2014.08

  (5 years)

  Led a major market turnaround, increasing regional market share from 20% to over 50%, establishing market leadership. Managed a MYR 30M revenue portfolio, driving distribution expansion and transformation initiatives. Achieved 80% growth in recharge loading through aggressive channel development and execution excellence. Consistently outperformed competitors, successfully converting key dealer networks. Recognized with Top Prepaid Achievement and Top SME/I Achievement Awards (2012).

Educational experience

• UNITAR International University

  Master of Business Administration (MBA)
• Universiti Sains Malaysia

  of Computer Science (System Software)

Languages