Luciana's Resume

Luciana

Female

Live in United States

Nationality United States

Summary

100% With a strong foundation in data-driven performance marketing, the candidate has been involved in managing paid search and social media campaigns for Udemy, which aligns with the requirement of experience in educational products. Their tenure in marketing totals over 4 years, all in the San Francisco Bay Area. 1, Must be located in San Francisco Bay Area, US. The candidate is located in San Francisco, California, United States. 2, Must have 2-5 years of work experience in marketing. The candidate has 2 years 6 months at Udemy as Paid Search Marketing Senior Associate and 1 year 8 months as a Paid Social Marketing Associate, totaling to over 4 years. 3, Must have worked for company which produces educational products or robotic products. The candidate worked for Udemy, a company known for producing educational products.

Work experience

Paid Search Marketing Senior Associate
Udemy
2022.09-Current
(3 years)
• Manage and optimize PPC campaigns using data•driven insights to develop and execute strategies that maximize ROI, improve click•through rates, and drive conversions. • Collaborate with Creative, Data Science, Pricing and Engineering teams for channel targeting improvements, automation, and attribution testing. • Planning and managing seasonal promotions on Paid Search, Facebook, YouTube and GDN.
Paid Social Marketing Associate
Udemy
2021.01-2022.09
(2 years)
Driving top of funnel/brand KPIs via Paid Social and Video channels. • Managing budget and channel media mix allocation for budgets over $XX MM. • Planning and executing rigorous A/B testing for different channels to inform actionable insights • Partnering with various internal teams, agencies and vendors to align on business outcomes.
Marketing and Social Media Student Assistant
UC Davis Continuing and Professional Education
2018.08-2020.09
(2 years)
Educational Talent Search and Upward Bound Student Worker
Diablo Valley College
2018.01-2018.05
(5 months)

Educational experience

University of California, Davis
Bachelor's degree, Communications
2018.01-2020.01
(2 years)
Diablo Valley College
Communications
2017.01-2018.01
(a year)