Luciana Flores
Marketing and Communications Manager@B. Braun Group
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Summary
Regional Marketing, Communications & Events Manager |
Tailored Customer Experiences | Strategic Marketing & Communication. I'm a Marketing, Communication, and Event professional with over 10 years of experience in event and exhibits strategy, brand marketing, communication strategy, regional client relations, and team leadership. Fluent in three languages and enriched by international experience, I bring a creative and culturally diverse perspective that aligns with the needs of forward-thinking organizations. My skill set and regional perspective allow me to connect with diverse audiences and drive impactful marketing initiatives: 1. Strategic Planning. Ability to develop long-term marketing and communication strategies aligned with business goals. 2. Brand Management. Expertise in building, maintaining, and enhancing brand identity and reputation. Ensuring consistent brand messaging across all channels. 3. Digital Marketing. Experience with digital tools and analytics platforms to track performance. 4. Content Creation and Storytelling. Ability to craft compelling narratives that resonate with target audiences. 5. Communication Skills. Exceptional written and verbal communication. 6. Project Management. Strong organizational skills to manage multiple campaigns, events, and initiatives simultaneously. Experience in coordinating cross-functional teams and managing timelines and budgets. 7. Data-Driven Decision Making. Ability to analyze campaign performance metrics and derive actionable insights. 8. Customer-Centric Approach. Understanding customer behavior and preferences to design tailored experiences. Focus on customer journey mapping and personalization. 9. Crisis Management. Experience in drafting clear, measured responses to negative situations. 10. Leadership & Team Management. Leading and mentoring marketing and communication teams. Fostering collaboration and driving team performance. 11. Budget Management. Experience managing and optimizing budgets for marketing campaigns, events, and exhibits.
Work experience
Marketing and Communications Manager
B. Braun Group2025.01-Current(2 years)Regional Marketing & Communications Manager Arthrex LATAM
Arthrex2021.06-2024.08(3 years)Marketing and Events Coordinator LATAM
Arthrex2014.06-2021.10(7 years)Event Manager
Mint2013.03-2014.05(a year)Project Manager
Dinamic Direct2012.01-2013.03(a year)Event Manager
Traqs2010.01-2012.01(2 years)Event Coordinator
Grupo Phototechnics2006.01-2010.01(4 years)Public Relations Specialist
AD CEBRA1999.03-2001.06(2 years)
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