Lucas Marcucci

Greater São Paulo AreaNationality
Share

Work experience

  • Growth Manager | Business Development Manager

    Kids Corp
    2024.05-Current(a year)
    Growth Manager and Ad Sales Manager, leading projects with brands aimed at the youth market (children and teenagers). His role encompasses everything from identifying business strategies to prospecting, monetizing accounts, and proposing value for all key client demands. He works with the companys entire product portfolio, including targeted digital advertising (Kite), SaaS sales, and brand experiences in the metaverse (within Fortnite and Roblox).Main Activities:+ Identify growth opportunities and develop strategies to increase the customer base;+ Direct involvement in acquiring new B2B clients and selling SaaS licenses for the DMP Kite and Askids platform (the company’s main products/software);+ Collaborate with advertising agencies and companies to sell targeted ads and programmatic media on YouTube, Roblox, and selected apps;+ Sell and plan metaverse experiences with customized spaces, events, or launches in Fortnite and Roblox;+ Work with product and strategy teams to enhance the customer experience and add features that drive growth;+ Maintain relationships with clients in entertainment, video games, toys, and consumer goods;+ Plan digital marketing campaigns for clients, leveraging Kidscorp’s range of products and opportunities;+ Support strategies to increase products revenue;+ Manage client results.
  • Marketing Manager | Product Manager

    Venon Solutions
    2023.09-2024.05(9 months)
    Marketing Manager responsible for building projects for clients in various markets, working on market analysis/trends and proposing solutions for technology and advertising clients, working from the construction of the clients strategic planning to the construction of proposals for Communication, Media Planning, and Events, among other fronts.Portfolio client: Harmony Biosciences.Key activities:+ Strategic marketing planning for the client focusing on digital Ads (static and video banners)+ Market analysis, trends and the clients business problems+ Looking at the clients entire marketing life-cycle: communication, media, customer journey, events, etc+ Media and investment analysis: SEO, SEM, Programmatic Media etc+ Management of all project schedules/demands+ Interfacing with and managing all the strategic areas involved in the demands+ Looking at quality and regulatory issues in the companys communications+ Managing the portfolio budget, acting on deviations and needs+ Searching for new technologies on the market to propose to clients in the portfolio+ Presenting results and investments to clients+ Constant relationship with the client, aligning projects/needs+ Leadership of 3 people, and also Squads;
  • Ads Sales | Business Development Manager

    Grupo Abril
    2022.01-2023.09(2 years)
    Part of the Advertising team, he leads projects with many segments of the economy, working from business prospecting, account monetization and the value proposition for each of the demands led by him, working with 100% of the companys Advertising portfolio, managing ~150 clients in the portfolio and ~20% of the areas results.Key activities:+ Market analysis, competitors, trends and potential business+ Working with advertising agencies and companies from different segments+ Project management focused on the companys media: magazines, websites, Ads, events, sponsorships, etc+ Client Portfolio of Igaming/gambling, bet, and entertainment industry clients, including Sportsbet.io Bet365, Pixbet, and Prime Video.+ Media planning proposals with the portfolio, linking the April Portfolio to each client+ Interface with all strategic areas of the company: projects, IT, products etc+ Support in the construction of products and offers, customizing, when necessary, the portfolio + Management of portfolio results, acting on deviations+ Leadership of 3 people
  • Marketing Project Manager

    Grupo Abril
    2020.01-2022.01(2 years)
    Leading the Projects team, he was responsible for supporting the sales team developing marketing projects for Abril brands:+ Planning of advertising projects, working with 100% of the companys portfolio+ Creating content projects for economics, automotive and bet segments.+ Planning alongside the tech team to improve Ads spaces and formats+ Generation of briefings with the companys business areas, as well as clients+ Market and trend analysis, proposing models of action in line with each client+ Construction of advertising / marketing projects, working with media in magazines, websites, Ads etc+ Validation of project proposals with clients, implementing each of them+ Deployment / management of business indicators, monitoring media performance+ Presentations of the results to the main leaders of the company+ Leadership of 3 people (1 intern, 1 analyst and 1 assistant)
  • Marketing Coordinator (International Experience)

    Private Day Trips
    2019.02-2019.10(9 months)
    International experience in Greece, was responsible for supporting the structuring of the companys Marketing team, also working with the development of new business, leading fronts for:+ Marketing planning, focusing on Ads and media programmatic.+ Rebranding, development of the companys new identity+ Implementation/management of social networks, accelerating the brands digital presence+ Business development with travel agencies in the USA and Europe+ Presentation of the company, and 100% of the portfolio to agencies / partners+ Development of strategic partnerships+ Analysis of results, acting on deviations and needs+ Leadership of 2 people
  • Marketing Analyst | Trade Marketing, Digital, Events & New Business

    We Sell
    2017.08-2018.11(a year)
    Integrant of the Marketing team, was responsible for:+ Trade Marketing planning of the company+ Brand performance strategy at the POS+ Positivation of the brand in all POS, supporting the sales force+ Creation of commercial support books / portfolio presentation+ Also working with the digital journey, working with Facebook Ads+ Management of strategic events of the company+ Portfolio strategy of the company, aligning these to each client in the portfolio+ Presentations of results to the executive leadership
  • Intern | Marketing

    Radio Gazeta
    2016.07-2017.07(a year)

Educational experience

  • Universidade de São Paulo

    Marketing Management mba
  • Faculdade Cásper Líbero

    Advertising degree
Resume Search
Nationality
Job category
City or country
Jobs
Candidates
Blog
Me