Work experience

• Italy Business Development Manager

  Unilumin

  2024.10-Current

  (a year)
• Company Owner

  Company Owner

  2018.04-Current

  (7 years)

  Founded Display Expert with the aim to become a new player in the Italian A/V industry specialized in selection and promotion of emerging innovative display technologies such as hologram, mirror displays, floor interactive displays, sanitizer totem displays Looking to Display Expert Customer portfolio, it is worth to mention that in just few years: Italo Treno (Raylways) , Deloitte for Banca Intesa (Bank), Warner Bros (cinema), Arthemisia (Museum), Coca Cola (contest launch), Johnson&Johnson (medical exhibition) , Cardo Systems (EICMA exhibition) e Ploom (product launch) have chosen Display Expert’s hologram solutions Sugar, Cuccuini Boutiques, Franzese Moda, Linea Pelle, Palm Angel’s (luxury shop retailers) have chosen Display expert LEDs solutions
• Consultant

  Consultant

  2014.03-Current

  (11 years)

  Providing Consultancy services to A/V and Telco organizations who are looking for support within: Strategic Planning, products benchmark & acquisition Sales Strategies & Sales Plan development Company re-organization Executives Coaching and Mentoring Valued Employees skills development One-to-one sales Channel development (for a Vodafone agency)
• Europe Business Director

  Delta Electronics

  2012.01-2013.12

  (2 years)

  Created and implemented sales and operation activities for the new Display System Solution (DSS) Business Unit in Europe that carries 2 different main product lines: LED wall indoor/outdoor for digital signage, public venues, sports arenas and VIDEOWAL (rear projection cubes and LCDs) for command control and mission-critical environments. Introduced CRM platform and generated in few months $36M projects worth visibility and about $3M revenue with LED display for the Chelsea Football Club perimeter board and the Wembley Arena LED Sign Orders
• General Manager Italian Office/EMEAI Sales Director

  Planar Systems Inc

  2006.09-2011.10

  (5 years)

  Achieved constant growth year after year, reaching $24M revenue in FY2011 Identified, developed and handled alliances with strategic partners while building and enforcing market branding, new product development and pricing control. Identified competition and accordingly provided market analysis, requirements and strategic planning. Coordinated and supervised exhibitions, open days, PR, product placement/range management, market pricing and forecasting. Assisted the sales department in EMEAI region, including supporting sales target and direct management of sales, service and customer service personnel. Established direct sales activities and operations in France and Italy as well as integrating operations with European subsidiaries. Drove sales forecast to support operational planning and segmentation programmes while being responsible for Italian subsidiary’s P&L and budgeting activities. Restructured the EMEAI sales operations and service departments and presented a 3-year plan in line with the corporate business plan, strategic direction and mission statements. Established creative sales promotions while maintaining expenditure within budget. Instigated sales strategy, internal/external incentives, competitions intelligence, loyalty programmes and distributor training. Coordinated and managed co-operative sales and marketing initiatives with main market players. Developed EMEAI service and preventive maintenance programmes, partners’ programmes, on-call technical service and on-site support.
• General Manager Italian Office and EMEAI Sales Director

  Clarity Visual Systems

  2005.04-2006.09

  (a year)

  Managed all EMEAI sales worth $18M, as well as marketing and business expansion in new countries and channels, and reported progress directly to the Chief Executive. Established new company operations, including building and merging sales teams and preparing sales targets, forecasts, territory pricing and supporting marketing campaigns. Developed business plans and executive summaries, instigated direct sales activities and operations in Italy, drove sales forecast to support operational planning and handled Italian subsidiary’s P&L and budgeting activities. Supervised all departments, such as sales, project management, business development, service and marketing.
• General Manager and EMEAI Sales Director

  Synelec Telecom Multimedia SA

  2000.09-2005.04

  (5 years)

  As a general manager, realised 36% of group turnover with €9.7M in FY03/04 along with 14 people and 25 dealers and also established 2 sales offices, in Amsterdam and Dubai Determined and comprehended commercial strategies and results as well as developing strategic partnerships with market’s main players. Implemented new sales strategy as per large-scale system integrators, including Siemens, ABB, Ansaldo, GE, Bombardier, Finmeccanica Group, Thales and Alstom companies. Fulfilled all the duties expected of a sales manager (Northern and Eastern Europe) by developing/managing dealers’ exclusive network, implementing new dealer support policy and handling direct sales in the areas that were not covered by distribution agreements.
• Sales Country Manager

  Aearo Ltd

  1999.01-2000.01

  (a year)
• Sales Area Manager

  Sisal Sport Italia S.p.A

  1996.01-1999.01

  (3 years)

Educational experience

• Luiss Management

  Master of Marketing

  2000.01-2000.01
• University of Rome La Sapienza

  Degree in Chemical Engineering

  1995.01-1999.01

  (4 years)

Languages