Lu Liu's Resume

Lu Liu

Digital Marketing Communications Manager@Volvo Group

Nationality

Summary

Digital Marketing Manager. Certified well-rounded marketing communication professional who is passionate about all things digital. Experience in branding, corporate communications, change management and content marketing. With a love for data and technology, I thrive in creative environments that require innovative thinking and problem-solving. My experience spans across various industries, including automotive, construction, transportation and software development. As an interdisciplinary professional, I have the unique ability to bridge the gap between business and technology by translating complex jargons into simple language, and turning problems into solutions. Specialties: strategic communication, website development, content marketing, change management, SEO, and marketing analytics. If you are looking for a dynamic and creative individual who can bring fresh perspective and uncover insights through digital tools, feel free to connect with me.

Work experience

Digital Marketing Communications Manager
Volvo Group
2024.01-Current
(3 years)
Marketing Communications Manager
Volvo Group
2022.01-2024.01
(2 years)
Marketing Communications Specialist
Autodesk
2020.01-2022.01
(2 years)
Internal Communications Specialist
Zeekr Technology Europe
2019.01-2020.01
(a year)
Communication Specialist
CEVT (China Euro Vehicle Technology AB)
2018.01-2019.01
(a year)
Content Editor, Sales & Marketing Communications
NEVS
2016.01-2018.01
(2 years)
Education Professional
Göteborgs Stad
2015.01-2016.01
(a year)
New Business Developer
The Swedish Club
2015.01-2015.01
Sales Representative
King's International English (白金汉英语)
2013.01-2013.01
Journalist
Sanming City Television Station
2012.01-2013.01
(a year)

Educational experience

University of Gothenburg
Master of Science - MS, Digital Leadership - Informatics, IT Management
2021.01-2023.01
(2 years)
London Business School
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond
2023.01-2023.01
Göteborgs universitet
Master of Science (M.Sc.), Communication, General
Shih Hsin University
Exchange Student, Speech Communication and Rhetoric