Louisa
Live in United StatesNationality
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Summary
90% The candidate has solid experience as a Social Media Manager and Digital Marketing Coordinator, with expertise in content creation, community engagement, and event planning. However, the roles have been predominantly in adjacent industries such as protein supplements and media. While the candidate has significant expertise in social media and online community engagement, they don't meet the requirement for familiarity with the consumer electronics market or the explicit data analysis capabilities required by the role. Met 5/7 criteria - does not have direct experience in consumer electronics or detailed data analysis.
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
The candidate has managed and enhanced user engagement in multiple social media capacities, which likely involves elements of community growth, user acquisition, and retention.
2, Familiarity with the US market (social media, user habits, cultural background)
The candidate currently works in the US market and has extensive experience managing platforms tailored primarily to a US audience.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
The candidate has explicitly managed platforms including Instagram, Twitter, Facebook, and TikTok in previous roles, which aligns with the requirement, though Discord and Reddit are not directly mentioned.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
The candidate has substantial experience in planning and managing social media content, as well as collaborating on campaigns to generate user-driven content.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
The candidate mentions planning and executing campaign strategies and content, which likely involves event-related activities in their roles.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
While the candidate mentions working with metrics like CPA, CPM, and CTR, there is no explicit mention of conducting behavior analysis or optimizing community strategies based on data.
7, Must be located in San Francisco Bay Area
The candidate resides in Oakland, California, which is within the San Francisco Bay Area.
Work experience
Social Media Manager
TSIA2023.11-Current(2 years)Developed a clear and cohesive content strategy that supported our brand’s objectives, enhanced our online presence, and drove customer engagement and conversion. Led and inspired our content writer team. Provided guidance, mentorship, and feedback to ensure professional growth and the delivery of outstanding content. Defined and maintained a consistent brand voice across all content channels. Ensured that all content pieces were aligned with our brand’s values, tone, and messaging… Show moreDigital Sales Coordinator
Fox Corporation2021.11-2023.11(2 years)Assisted with campaign setup, management, and reporting via DSP’s (Madhive & GAM). Provided AdOps support to assist with managing digital campaigns. Supported media sales and generated leads operations across Fox digital media properties. Tracked and reported on media asset performance: CPA, CPM, CPV, CPC, and CTR. Collaborated with account executives, sales managers, agency partners, and outside vendors to ensure optimal campaign performance. Assisted with campaign digital… Show moreDigital Marketing Coordinator
Premier Protein2019.12-2021.10(2 years)Assisted in developing a comprehensive social media strategy encompassing various platforms such as Instagram, Twitter, Facebook, TikTok, and more. Collaborated with internal teams to create high•value internal and external campaign strategies and content for corporate campaigns (brand messaging). Devised strategy for leveraging influencers to expand our social media platforms and brand visibility. Set up reference points and outline, examine, and present essential metrics… Show moreSocial Media / Web Development Assistant
Hair Art International Inc2019.08-2019.10(3 months)Specialized in photo and video content creation. Worked as an in•house project coordinator. Collaborated closely with both marketing and creative teams. My responsibilities have included making website updates, including site pages, directories, and URLs, to increase SEO rank. Collaborated on social media account branding and link targeting.Marketing Coordinator
Nature Herbal Life Bitter Leaf Capsules2019.03-2019.08(6 months)Developed email campaigns and blog content. Proposed tailored communication approaches (email, advertisements, landing pages, chats) for distinct segments and key strategic accounts. Developed and adapted advertising artwork and other marketing collateral via Canva and Adobe Creative Suite. Forecasted and tracked key metrics via Google Analytics. Evaluated digital eCommerce opportunities. Worked with inside teams to establish Social media account branding and link targeting… Show more
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