Led the international expansion and localisation of HBO Max and Max across EMEA and LATAM, coordinating cross- functional teams to ensure seamless market launches. Developed and executed ASO strategies and user acquisition campaigns while enhancing the user experience across HBO Max, Discovery Plus, and Max. Managed business development initiatives, establishing and negotiating partnerships to drive growth and maximise product reach. • Successfully led the launch of HBO Max and Max across multiple EMEA and LATAM markets, ensuring a smooth rollout and exceeding initial subscriber acquisition targets. • Optimised localisation and market adaptation strategies, enhancing content relevance and boosting user retention across key regions. • Negotiated and secured strategic partnerships with key regional players, driving subscriber growth and expanding market penetration. • Spearheaded cross-functional collaboration between marketing, legal, localisation, editorial, and commercial teams, streamlining product marketing efforts and reducing time-to-market.