Marketing, Sports, and Culture | Wasserman | Writer of Thoughts+Sports. A strategic and commercially minded sports marketer, I have over 10 years of professional and academic experience in sports marketing, partnerships, and events. My skills and expertise include: event based marketing and sponsorship activation, sport sponsorship management, working within cross-agency and cross-functional teams, and the development of ATL and BTL consumer insight led sports campaigns. I exercise my curiosity in the wider world of sports and culture by updating my Substack, Thoughts + Sports. I am an advanced speaker of French and a dual British/ Canadian citizen. A personal passion of mine is equestrian sport and horse racing. My Masters thesis focussed on Olympic Equestrian sport and I practically lived at the barn during in my teenage years! My skills include: Partnership Management | Sponsorship Strategy and Measurement | Budget Management | Content Production and Delivery | Project Management | Experiential Events | Digital Communications and Social Media | Communication and Activation Planning | Talent Management and Liaison |