Liying
ShanghaiNationality China
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Work experience
Assistant Manager
AIC Education2016.08-Current(9 years)Financial Counseling Program Development Intern
Prosperity Connection2015.05-2016.01(9 months)• Implemented the best financial literacy coaching practices via industry research and curriculum development• Empowered community engagement in financial stability during workshops and credit fairs within the community• Assisted data specialist in developing metrics for client and volunteer database and enhanced the communications between different channels• Coordinated community outreach activities and developed survey metrics for 24:1 demographic metrics• Led service quality improvement evaluation reports based on FCPI initiative between Kingdom House and St.Louis Community Credit UnionEF Academy Admission Office Assistant
EF Education First2013.12-2014.04(5 months)•Standardized EF Academy marketing materials on EF Website and localized the content via EN-CN translation •Marketed products to over 200 customers via cold calls and recruited 24 potential participants to info sessions •Handled the application process for participants at EF Academy and monitored learning process of participants•Participated online meetings with overseas campus and integrated missions and strategies into Chinese marketPublic Relations Intern
Edelman2013.11-2014.04(6 months)• Drafted and translated press release materials and media reports for clients in fashion, technology, consumer marketing field• Coordinated media events and updated media database, and maintained close contact with media partners, vendors and clients• Assisted with editorial planning as well as strategy planning for ongoing campaigns• Conducted competitor analysis and established marketing strategies for clientsProgram Coordinator
HandsOn Shanghai2011.06-2011.12(7 months)• Provided counseling support for 125 parents and children to ensure satisfactory outcome from the program and facilitated the familial ties between children and their parents• Coordinated class activities, volunteer teachers and designed curriculum for children to enhance the successful operation of the program• Taught introductory English lessons to 2-5th grades and inspired the learning interest for class participants
Educational experience
Washington University in St. Louis
Development Economics and International Development master of social work (m.s.w.)Shanghai International Studies University
English Language and Literature, General bachelor of arts (b.a.)University of Montana
Sociology and Anthropology exchange programFudan University
Communication and Media Studies minor in communications
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