ling chen
Outbound Advertising Business Department General Manager,Thailand@Meituan
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Summary
Outbound Advertising Business Department General Manager,Thailand at Meituan. •Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, & costing. •Identify and develop business partners relationship-Intra ASIAN Countries(CHINA speaking Market & International ( FRENCH SPEAKING MARKET) •Creates and executes project work plans and revises as appropriate to meet changing needs and requirements...for GLOBAL Business Plans •Assist with day-to-day operational aspects of a project set Up for the ASIA PACIFIC and scope. •Monitor & Prepare Operational targets for different markets respond to marketing efforts. •Analyze, plan and implement sales and marketing activities •Determine the demand for products and services offered by Star Holiday/JTB CSO and its competitors and identify potential customers. •Develop pricing strategies with the goal of maximizing the firm's profits or share of the market •Oversee product development or monitor trends that indicate the need for new products and services. •Negotiate contracts with vendors and distributors to manage product sales and developing distribution strategies. •Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. •Coordinate and participate in promotional activities and trade shows to market company's products and services. •Initiate market research studies and analyze their findings. •Manage day-to-day tour operations (VISA process, allocation of Tourist Guides, transportation, restaurant, attractions tickets and all related activities) Organization skills Verbal and written skills in Cantonese (fluent),Chinese mandarin (fluent) , English , French , working knowledge of Thai. Customer liaison Managing small business Languages Chinese: native language French: proficient English: proficient Thai: proficient (SPEAK CAN’T WRITE AND READ )
Work experience
Outbound Advertising Business Department General Manager,Thailand
Meituan2020.01-Current(7 years)Director of Ctrip Thailand ( Leisure Activity Business Unit )
Guangzhou Ctrip International Travel Service Co.,Ltd2013.06-2020.01(7 years)marketing sales
JTB (Shanghai) International Tours Co Ltd2012.06-2013.02(9 months)CENTER SALES OPERATION
JTB CSO (JTB CENTRAL SALES OPERATONS) IN SINGAPORE2011.02-2012.03(a year)Marketing sales manager
south west travel (phuket thailand )2010.06-2011.01(8 months)Guesthouse Manager of Khao Lak Hamster (The first time Entrepreneurship )
Khao Lak Hamster Khao Lak, Phuket ,Thailand2007.12-2010.06(3 years)
Educational experience
University of Caen, Normandy, France
Master’s in Data Processing Engineering of the Internet Certificate of Completion2005.01-2007.01(2 years)Polytechnic Institute at Gui Lin University
Bachelor's degree, Information Technology2000.01-2003.01(3 years)
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