Lily Phan

Advisor, Nova Metaverse@NOVAGROUP
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Summary

Growth Woman in Tech Industry. My name is Lily, and I serve as a CMO, Country Manager, and Partnership Expert for the blockchain industry in Vietnam. With a background in technology and experience working for the largest tech corporations in Vietnam, I have been passionate about blockchain since 2020. My efforts have significantly elevated the projects I lead, making them renowned and influential in Vietnam through strategic go-to-market planning, recruitment and management of professional staff, and leveraging a robust network that includes all key opinion leaders (KOLs), crypto communities, and crypto/blockchain associations and organizations in Vietnam, as well as over 1,000 global KOLs. Here are some key projects I have been involved in: - BHO Network: The very first blockchain startup in Vietnam, partnered with ConsenSys (the parent company of MetaMask). BHO Network is a cross-chain ecosystem encompassing a Launchpad (BHO Pad), Wallet, Dex, and NFT Marketplace. - DeFiHorse: A GameFi project with 7 million followers on CoinMarketCap, recognized as one of the top GameFi projects of 2022. - Remitano: An exchange for which I led a campaign specifically targeting Vietnamese women users. - Baby Shark Universe: A billion-dollar global IP project under Korea's Pinkfong group. This project successfully closed a seed round of $34 million, backed by industry giants such as Sui and Animoca Brands. - Nova Group: One of the largest real estate corporations in Vietnam, where I serve as an advisor to help Nova advance into the metaverse.

Work experience

  • Advisor, Nova Metaverse

    NOVAGROUP
    2022.06-Current(4 years)
  • Country Manager

    Pinkfong - Baby Shark Universe
    2022.10-2024.02(a year)
  • Chief Growth Officer

    GAPO
    2019.01-2020.08(2 years)
  • Growth Marketing Advisor

    Trusting Social
    2018.05-2019.08(a year)
  • Marketing Manager

    Oriente
    2017.04-2018.05(a year)
  • Social Media Manager

    PCCW
    2016.08-2017.04(9 months)
  • Senior Content Strategist

    DatVietVAC Group Holdings
    2014.08-2016.08(2 years)
  • Project Manager - TV Series & TV Show Sub Team

    Kites
    2010.10-2015.08(5 years)
  • Reporter & Game Marketing

    VNG Corporation
    2012.06-2014.05(2 years)

Educational experience

  • Foreign Trade University

    Bachelor's degree, External Economics
    2010.01-2014.01(4 years)
  • Trường Quốc Học - Huế

    Master of Literature
    2007.01-2010.01(3 years)
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