Liang's Resume

Liang

Director, Influencer Marketing - Sales

Male

Media Consultant

Live in United States

Nationality

Director, Influencer Marketing - Sales
Division-D
2025.01-Current
(8 months)
Prospecting & Business Development on Brands to implement and launch effective and impactful Influencer Marketing Campaigns that drives reach, brand awareness, sales and ROI.
Director, Influencer Marketing & Brand Partnerships
CTI International BRAND SOCIAL WATCH
2016.11-2025.01
(8 years)
California, United States BSW is a boutique full-service Influencer marketing agency that offers Brand Partnerships, Cross-Border Expansion consulting services, Go-To-Market Strategies, Branding, Growth/Performance/Social Media Marketing. My responsibilities are to engage with both in-bound leads & prospects for new brand clients that can benefit from BSW’s services in relation to Influencer Marketing/Brand Partnerships, Acct. Mgmt, implementing Influencer Marketing Campaigns to ensure the highest level of effectiveness and performance are achieved, as well as recruiting new Influencers. Overseeing brand clients from a wide spectrum of consumer products & services companies in Beauty, Fashion, DTC eCommerce, Travel, Health & Wellness, Consumer Electronics categories: Zulily, Gilt, L’Oreal, P&G, Luxie Beauty, Morphe, Zoeva Cosmetics, CoverGirl, Jollychic, SheIn, Yishion, Souq, Namshi, FanMart, Emirates, Expedia, United Airlines, CTRIP, Carnival Cruises, Hilton Hotels, Lancome, Maybelline, Revlon, Christian Dior, LVMH, Kimtrue, Tula Skincare, Freck Beauty, Benefit Cosmetics, Revolve, Versace, Longchamp, Marie Linker, L’elegante, Kiehl’s, Swarovski, Tiffany & Co, Tom Ford, Haute Hippie, Casa Zeta-Jones, Cartier, Chanel, DeBeers, Ford, Porsche, BMW, Lamborghini, Karma Automotive, Zara, NBC/Universal, Warner Brothers, DJI, PepsiCo, Samsung, Times Inc, People Magazine, Vogue, Conde Nast, Glamour Magazine, Vanity Fair, Forbes, etc.... Assisting brands to identify the appropriate influencers & oversee vetting & negotiating contracts for the collaboration. I have helped brands achieve, met, or exceed their expectations on brand awareness, driving conversions. I have consistently helped brand clients increase social media engagements by 25%, increase PR and media coverage by 30%, increase sales revenue by 28%.
Marketing Lead
JollyChic.com
2015.05-2016.11
(2 years)
Jollychic is a leading cross-border D2C mobile eCommerce startup from China that specializes in woman’s fashion. Its mobile commerce app offers fast- fashion, stylish clothing apparel, and accessories as it expands globally. As the Head of Marketing, I’m tasked to establish new channels to acquire new users for our app, establish meaningful and synergetic partnerships, as well as oversee the implementation of the Influencer Marketing program to expand Jollychic’s brand awareness, brand partnerships, as well to grow online and mobile sales (In-App Purchases). I managed an annual budget of $4 million, and a team of 5 marketing managers. Helped increase Jollychic mobile app user base from 2 million to 10+ million in 6 months globally with target regions in the US, Europe, Asia, and the Middle East. I have been instrumental in its mobile app download’s growth side at 25 million downloads, with 10 – 12 million Monthly Active Users, and achieving $9.5 million in sales revenue.
Director Online Marketing
International Travel Network
2012.06-2015.05
(3 years)
San Francisco Bay Area ITN is a global leader in the travel space. The company comprise of several subsidiaries: AsapTickets, AirConcierge, and Oojo. The company has a niche of offering the cheapest airfares from US to various International destinations. My responsibilities included creating compelling marketing campaigns to increase online flight bookings, developing and creating social media strategies to engage with prospective travelers. In addition, working with various external partners. • Implemented an Influencer Marketing Program to engage with travel-minded consumers through social media and help drive brand awareness to help generate travel bookings on our travel platform. • Working closely with existing channel partners(Hotwire, SmarterTravel,BookingBuddy, Expedia, ClickTripz, DealBase, TripAdvisor, etc...) to optimize our marketing campaigns, increase our ROI, and explore other partnership opportunities. • Helped increased ITN’s brand new Online Flight Booking site www.oojo.com’s page view from 10 to 15000, and increase online flight booking from 2 to 200 per day in two months. • Collaborate with lead developer to put create marketing support structure in place for various marketing campaigns. • Helped created a fare alert and email campaigns for our current users informing them new flight deals. • Oversee ad buys and other activities to drive traffic to our site. • In progress developing a customer loyalty program, Customer referral program. • collaborated with Sr. Management team to launch new business unit, Travel Media Corp. catering to companies in the Travel sector and helping them with marketing campaigns targeting the travel consumers.
Sr.Online Marketing Manager
Vayama
2011.10-2012.06
(9 months)
Mountain View, Ca Vayama is a leading European based online travel site. Company is backed by the largest travel organizations in the world(BCD Holdings NV). Vayama offers a massive selection of airlines, fares, flights, many never previously available online. My responsibilities are to coordinate global online marketing campaigns(Europe and Asia), drive online travel bookings, create social media framework to be more engaging with prospective travelers, collaborate with internal and external partners. • Implemented an Influencer Marketing Program to engage with travel-minded consumers through social media and help drive brand awareness to help generate travel bookings on our travel platform. • Oversee various online marketing campaigns(email, banner ad placement,affiliate program) • Develop word of mouth strategies to help create brand awareness as well as drive online travel bookings. • Driving new business development efforts and identifying new channel/ partnership opportunities. • Working closely with existing channel partners(Kayak,Hotwire, Cheaptickets,Expedia, Fareloop, Farecompare, Lowfares, Orbitz, TripAdvisor, etc...) to optimize our marketing campaigns, increase our ROI, and explore other partnership opportunities. • Created a framework for customer loyalty(incentive) program using social coupons, and virtual currencies.
Director Online Marketing
Kronomy
2007.03-2011.10
(5 years)
Kronomy is a brand new early stage Web 2.0 startup that allows users to create 3D interactive photo timelines using widgets to integrate it with many of the popular social networking websites. My responsibilities are to create marketing partnerships with other online & media sites, develop and create content, online advertising media buying, search engine optimization/search engine marketing, seeding (promoting) on blogs, online groups. • Experimented and Implemented Influencer Marketing & Blogger Partnership Program to engage with prospective users through social media and help drive brand awareness to help grow our user base. •Created an affiliate program as a method of generating revenue for the company. • Working with Ad Networks to buy online advertisements, paid searches. • Register and post company description on Stumble Upon, aboutus.org to promote Kronomy. • Establishing relationships with various online media sites on partnership opportunities. • Involved with the search engine optimization/search engine marketing efforts to drive users to our site. • Track success rate of online marketing campaigns with Google Analytics.
Online Partner Program Manager
Symantec
2004.09-2007.03
(3 years)
As a Program Manager I was responsible for developing partner programs to promote Symantec’s Norton brand security products. In addition work with marketing department to create online marketing campaign promotions (onlinebanner ads, email marketing, content development & management) to drive sales revenue through online partner sites. • Developed sub-segment strategy and programs to enable mass program adoption. • Manage online programs with assigned accounts. • Identify new revenue opportunities. • Partner with account managers to win and launch new accounts. • Manage revenue forecast and report business metrics. • Identify tools to create efficiencies with smaller partners. • Developed revenue generating programs that meet both internal and external objectives. • Work with internal and external customers to build excellent relationship.
Strategic Account Manager
McAfee
2001.07-2004.09
(3 years)
Account Manager who is responsible for providing sales support, managing accounts for McAfee's online subscription based computer/internet security as well as enterprise software, and providing quality service to our clients(B2B& B2C). I also interact with Marketing, and other Departments to develop revenue generating strategies.
Sr. Account Manager-Yahoo
Yahoo
1999.07-2001.07
(2 years)
Responsible for managing accounts, responding to and solving clients' marketing/advertising campaign issues, domestic and international.
Sr. Help Desk Consultant
UW MADISON DIVISION OF IT
1995.07-1999.06
(4 years)
Provided technical support in Help Desk and Desktop environments. Maintained, upgraded, and supported both PC and Mac platforms. Updated hardware/software for the computer labs. Provided call center support for software and hardware problems. Wrote technical troubleshooting manuals for help desk, call center and computer labs. Performed software testing and quality assurance.
Co-Founder
College Computer Services
1995.07-1999.06
(4 years)
Provided customers with on-site computer trouble shooting, installation of hardware and software, assembling or computers, and connection to the internet. Recruited, hired, and trained new employees. Handled company budget and customer accounts. Advertised, marketed and promoted College Computer Services. Maintained a web-site for College Computer Services.