李艺明

Project Manager
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Work experience

  • Project Manager

    Decathlon
    2023.04-2024.11(2 years)
    Led cross-border data transfer and security projects, ensuring compliance with Chinese regulations while driving operational growth through technical and business solutions. Coordinated technical, business, and legal teams to streamline processes and deploy advanced monitoring tools. Key responsibilities and achievements: -Spearheaded compliance with China’s PIPL regulations by conducting technical and regulatory assessments with Junhe law firm, securing the Cross-border Data Transfer (CBDT) License for 4,000+ user data transmissions, reducing legal risks -Deployed Real-User Monitoring SDK and Application Performance Monitoring (APM) tools in China and Singapore, resolving 20+ critical issues, increasing system availability to 99.9%, and boosting user satisfaction by 25% -Optimized system functionality through data-driven insights, enhancing operational growth and user experience -Coordinated cross-functional teams to ensure seamless overseas data transfers, bridging technical and business requirements
  • International Project Manager

    Stellantis Automotive Group
    2020.12-2022.11(2 years)
    Managed the lifecycle of DS China’s ERP system and led a 4M+ RMB spare parts system migration, optimizing supply chain, order management, and SAP finance modules. Delivered technical integrations and process improvements to support the premium DS brand’s digitalization strategy in China. Key responsibilities and achievements: -Optimized ERP efficiency by 30% through system changing and redesigned dealer interfaces, improving usability & satisfaction -Led the 4M+ RMB DS Spare Parts System migration to a new PHP-based platform, coordinating 10+ team members and 30+ stakeholders, ensuring data integrity and operational continuity through phased data migration and adapter integration -Implemented real-time data synchronization between dealer systems and ERP, ensuring seamless wholesale operations and supporting a 119% sales increase via a new consignment sales channel -Resolved invoice issues with the Golden Tax Fapiao system by standardizing workflows, reducing errors, and ensuring wholesale process integrity -Developed training materials for 50+ employees, facilitating smooth system adoption and knowledge transfer
  • Product Manager

    Stellantis Automotive Group
    2019.09-2020.11(a year)
    Drove the modernization of Back-Office Landing Pages (BOLP) software to enhance marketing campaign efficiency across global markets. Led UI/UX redesign and feature development using Agile methodologies to align with business needs. Key responsibilities and achievements: -Modernized BOLP by implementing a modular template system using Java, enabling customization and increasing campaign efficiency by 20% through faster deployment -Conducted user interviews and surveys to design a user-friendly interface with drag-and-drop and A/B testing capabilities, improving flexibility for regional teams -Enhanced marketing productivity by streamlining landing page creation, aligning with Stellantis’ global business roadmap Weliink
  • Co-founder, Business Growth & Product Manager

    Weliink
    2017.09-2019.09(2 years)
    Co-founded Wellink, the first social platform for offline video gaming events, leading the design, development, and launch of a mobile APP. Drove market validation, user acquisition, and strategic partnerships to establish a sustainable business model. Key responsibilities and achievements: -Led Agile development of the Wellink APP from 0 to 1 (React Native/Node.JS, MongoDB), refining the product roadmap and interface design (Figma) through market research and user feedback -Built 20+ strategic business partnerships with gaming companies and e-sport event organizers, converting leads into business partners and expanding market reach -Developed user acquisition strategies, growing an engaged early adopter community through targeted promotions and gaming event collaborations -Validated market potential by organizing pilot events, iteratively refining the app’s functionality based on gamer feedback

Educational experience

  • INALCO

    Chinese Language & Literature
    2017.01-2019.01(2 years)
  • ISEG European Higher Institute of Management

    master's degree (management and marketing)
    2014.01-2017.01(3 years)
  • Saint-Denis Technological Institute

    Bachelor in Sales
    2012.01-2014.01(2 years)
  • Paris Descartes Technological Institute

    Information Technology
    2011.01-2012.01(a year)
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