Work experience

• Regional PR Head

  OPPO

  2021.02-2023.10

  (3 years)

  Led the 7 members PR team of OPPO LATAM with 3 external functional agencies, ultimately creating an efficient organizational structure to enhance the PR team’s daily operations with 150% improvement of efficiency. Conducted an analysis of the media landscape in Mexico and Colombia using Excel for data visualization, prioritized media outlets and key journalists across various domains, and maintained relationships with key opinion leaders. Developed annual PR Communication Plan based on local consumer insights, driving 4 product launch projects with 2 MWC projects to success and elevating OPPO Mexico's PR Share of Voice from Industry TOP 10 to TOP 3 in 2 years. Utilized Meltwater for social listening to measure PR effectiveness, analyzed 70,000–80,000 data points in Excel to create monthly and annual reports for the CEO and CMO, and identified opportunities for growth and innovation.
• Public Relations Manager

  OPPO

  2020.02-2021.01

  (a year)

  Led a 3-member Indian Reno Product PR team, based on data insight made paid media investment decision and PR campaigns boosting brand reputation and product value, resulting in a 50% increase in PR Share of Voice. Applied a "24-Hour Emergency Monitoring" and "Strategic Distancing" approach during the PR crisis, facilitating communication alignment between local team and headquarters for effective brand management.
• Public Relations Specialist

  OPPO

  2018.07-2020.01

  (2 years)

  Coordinated global project operations while managing the simultaneous launch of 4 product series, and developed effective PR communication plans and standardized press releases for marketing across all regions. Utilized Meltwater to monitor daily global media mentions, identified a PR crisis of "new product leak" and persuaded project team to expedite the global communication timeline to manage public attention and ensure project success.
• Sales Management Trainee

  GE HealthCare

  2017.07-2017.08

  (2 months)

  Assisted in planning and organizing new product launch conferences and annual medical conferences for various hospital departments, and edited promotional brochures for two premium ultrasound detection products. Assisted the mentor in coordinating daily client visits, business dinners, and medical exhibitions to strengthen brand-client relationships.

Educational experience

• Questrom School of Business, Boston University

  Business Analytics

  2024.09-2026.01

  (a year)
• 华南理工大学

  International Economics and Trade

  2014.09-2018.06

  (4 years)

Certificates