Leticia

CRM Analyst
FemaleMarketing SpecialistLive in FranceNationality
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Work experience

  • CRM Analyst

    Athyna
    2025.01-2025.12(a year)
    2 years 9 months Analyzed CRM data to identify customer behavior patterns and improve targeting strategies. Managed outbound campaigns across 100+ accounts, optimizing outreach performance and engagement. Developed and refined email marketing strategies to increase response rates and lead generation. Collaborated with sales teams to enhance lead qualification and conversion processes. Monitored campaign performance metrics and provided insights to support data-driven decision-making 职位:Outbound Administrative Assistant
  • Sales Administrative Assistant

    Athyna
    2023.04-2024.10(2 years)
    (1 year 7 months) Management of outbound strategies, focusing on efficient account prospecting and lead engagement. Responsible for analyzing metrics to optimize sales campaigns and implement continuous improvements.
  • Custumer Success

    Olympos
    2021.03-2021.08(6 months)
    Management of customer relationships, focusing on satisfaction and retention. Monitoring metrics and analyzing feedback, collaborating in the creation of strategies to improve customer experience and strengthen long-term relationships.

Educational experience

  • pos-graduacao lato sensu

    Digital Marketing & AI
    2026.03-2027.03(a year)
  • Skema Business School

    Global Business
    2022.02-2025.12(4 years)
  • Ibmec

  • Escola do Sebrae

    Business and Administration

Certificates

Marketing Digital para o Empreededor PMI TOEFL iBT
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