Summary

Work experience

• Co-Founder & General Manager

  Clawz Plushies Playground – Miami

  2024.08-Current

  (2 years)

  Founded and ran Clawz Plushies Playground, the first claw-machine arcade format of its kind in Miami, featuring a proprietary plush toy line and the Clawarranty brand concept. Structured international sourcing across the US, China, the Philippines, and Europe, negotiated the commercial lease, and maintained zero employee turnover in a sector historically marked by high turnover. Currently leading the business through its sale process, with day-to-day operations run by a local manager.
• Head of Marketing

  ibbx - indtech startup

  2023.11-2024.11

  (a year)

  Promoted to Head of Marketing at IBBX after driving customer success results that opened a new revenue channel for the company. Led marketing efforts, developing and implementing brand strengthening strategies, managing public relations and press coverage, planning social media content, and overseeing the company's public website. Planned, organized, and directly led the company's participation in trade shows across multiple Brazilian states, in addition to representing IBBX internationally at events including South Summit Madrid and GITEX Dubai, where the company won the "Industry 5.0" category — following an earlier win as "Most Disruptive Startup" at South Summit Brazil. Secured press coverage in Forbes Brazil, Exame, Época Negócios, and BTG Pactual Content.
• Customer Success Manager

  IBBX

  2022.08-2024.01

  (a year)

  At IBBX, an IoT/energy-tech startup capturing wasted industrial energy for real-time asset monitoring, I built a customer-centric culture and managed the company's key accounts, strengthening relationships with partner companies across Brazil and internationally. Managed Saint-Gobain, our largest account, retaining the relationship through repeated delivery challenges and ultimately converting it into a B2B2B distribution partner — turning our largest clients into a sales channel that sold IBBX's products and services to their own customer base, creating a new revenue stream for the company. This result led to my promotion to Head of Marketing.
• PMO CS Operations - Retention and Anti-churn Specialist

  isaac

  2022.01-2023.01

  (a year)

  In retention and renewal, I focused on analyzing critical cases, identifying archetypes of at-risk or churning clients, designing processes, and defining actions replicable across similar cases. I saw the company grow from 60 to 800 employees during this period.
• Customer Success Manager

  isaac

  2021.05-2022.01

  (9 months)

  As Customer Success Manager, I served as the bridge between clients and the company through the major challenges of early-stage operations. I helped train new success managers as an instructor at the CSM School, and took part in multiple events explaining the operational side of the product to prospective clients alongside sales consultants.
• Co-Founder & COO

  Livecard Administradora de Cartões de Crédito LTDA

  2013.03-2021.08

  (8 years)

  Co-founded and served as COO of Livecard/Givercard, a benefits and affinity platform connecting companies, customers, employees, and nonprofit institutions to curated benefits, with Nextel and Algar among its clients. Led operations and scaled the platform to more than 3 million users across Brazil through major corporate partnerships. Took the business to breakeven and began the M&A exit process in 2019, stepping away fully in 2021.

Educational experience

• COPPEAD School of Business - UFRJ

  Business Administration and Management

  2026.01-2026.12

  (a year)

  Activities and societies: Alternate Class Representative; Job Committee Contributor Full-time MBA at COPPEAD/UFRJ (2026–2028). Coursework: Marketing, Organizational Behavior, Career Development, Business Research Methods, Quantitative Methods I, Financial Accounting, Financial Management, Fundamentals of Strategic Thinking, Managerial Accounting, Corporate Finance I, Business Ethics, Operations Management, Data Intelligence, Consumer Psychology, Product Management: Community Design, Applied AI, Strategy and Innovation, and Judgment and Decision Making.
• Universidade Federal do Estado do Rio de Janeiro

  Licensed Attorney (OAB/RJ)

  2008.01-2013.12

  (6 years)

  Bachelor of Laws (LL.B.) from the Federal University of the State of Rio de Janeiro (UNIRIO). Licensed attorney (OAB/RJ)

Languages

Certificates

Skills