Summary

Work experience

• HEAD OF SALES FOR DISTRIBUTION CHANNEL

  ECOFLOW

  2021.03-Current

  (5 years)

  Spearheaded nationwide distribution channel strategies for portable power stations and solar generators, targeting the fast-growing Brazilian Distributed Generation (DG) market. Orchestrated end-to-end commercial operations encompassing sales, marketing, and after-sales service. Drove aggressive market share expansion by onboarding new B2B partners, executing complex commercial negotiations, and cultivating strategic alliances with industry KOLs, renewable energy associations, and solar integrator schools to solidify brand leadership.
• SENIOR ACCOUNT MANAGER

  JOHNSON & JOHNSON

  2008.01-2010.04

  (2 years)

  Spearheaded the management of key distribution channels in São Paulo, driving robust sales performance and market penetration. Led nationwide Go-To-Market strategies and product launches for the orthopedic and trauma portfolio (hip, knee, and shoulder prostheses). Orchestrated cross-functional strategic planning—aligning sales, marketing, and logistics—and executed feasibility assessments for the onboarding of new distributors to ensure sustainable regional expansion.
• ACCOUNT MANAGER

  AIR PRODUCTS DO BRASIL LTDA

  2006.04-2008.01

  (2 years)

  Directed B2B sales and channel distribution strategies for the medical and industrial atmospheric gases division, including high-complexity respiratory equipment. Orchestrated cross-functional initiatives spanning sales forecasting, budget management, marketing, and logistics optimization. Spearheaded market expansion through the strategic assessment, acquisition, and onboarding of new direct accounts and regional distribution partners.
• IMPORT & EXPORT TRAINEE/BUYER

  GENERAL ELETRIC

  2003.01-2006.01

  (3 years)

  Directed global logistics and strategic procurement operations, managing freight forwarders, customs brokers, and international suppliers. Spearheaded departmental cost-saving initiatives by restructuring the vendor base, successfully replacing 50% of legacy service providers to achieve a 13% reduction in total operating costs. Streamlined import workflows and optimized supply chain processes, significantly improving operational efficiency and customer satisfaction.

Educational experience

• Mackenzie University

  Post-Graduate / MBA in Strategic Sales Management

  2008.01-2010.01

  (2 years)

  Executive program focused on advanced B2B commercial strategies, Go-To-Market (GTM) execution, and high-performance team leadership. Emphasized market intelligence, complex negotiations, sales channel structuring, and P&L optimization to drive sustainable revenue growth.
• Centro Universitario Nove de Julho

  Bachelor’s Degree in Business Administration

  2002.01-2006.01

  (4 years)

  Comprehensive undergraduate program focusing on corporate strategy, financial management, marketing, and operations. Built a strong academic foundation in organizational leadership, data-driven decision-making, and macroeconomics to drive sustainable business growth.
• Alpha Beta College - AUSTRALIA

  International Business Course

  2000.01-2002.01

  (2 years)

  A two-year immersive international program focused on global market dynamics, cross-cultural management, and international trade. Developed advanced proficiency in Business English and a strong global mindset, enhancing adaptability and strategic execution in multicultural corporate environments.

Languages