- Collaborated with surgeons, physicians and medical scientists to develop and distribute expert, authoritative health information- Promoted content about University of Michigan Health clinical care, research and educational efforts- Researched and wrote medical stories and news announcements for distribution to the public and media- Translated complex clinical information into accessible language for the general public

- Led CMUs chapter of the Public Relations Student Society of America- Supervised three committees, 10 executive board members and 30 general members- Organized and facilitated conferences, agency tours, internship fairs and professional development workshops

- Supported key initiatives in external and internal corporate communications- Spearheaded communications strategy for launch of new management software- Produced product launch materials and corporate website content- Led employee communication efforts and managed internal editorial content

- Supported strategic B2B and B2C programs for clients in medical, technology and automotive sectors- Promoted clients via advertisements, press releases, media pitches and speech scripts- Monitored and evaluated client media coverage to improve brand reputation and awareness

- Supported marketing and media operations for clients in business, real estate and nonprofit sectors- Produced market analysis reports, brand proposals and media kits- Developed press releases, media lists and social media graphics

- Managed marketing campaign responsible for generating 80% of the organizations revenue- Revamped digital branding across all platforms, boosting social media and website traffic- Trained a brand new team of influencers and produced several viral videos with 10,000+ views- Grew the brands reach on Facebook by 4,000 followers- Tracked and analyzed digital analytics to optimize audience engagement strategies

- Directed email marketing initiatives utilizing marketing automation platforms- Designed informational newsletters for members- Oversaw the monthly publication of the chapter newsletter and blog posts- Created and co-hosted the chapters PRofessional Podcast- Co-chaired the Communications Committee