Establish and drive a multi-channel communications strategy, including repositioning and narrative Prepare and manage all communications materials Oversee marketing planning and best practices Social media and content strategy development and implementation, including digital marketing Strengthen brand as a key influencer and leader in the ICT and education sector to increase awareness and interest Seek out opportunities and platforms to advocate and drive company’s value- add and presence as an education thought leader Develop brand voice and maintain brand integrity across all platforms Manage media relations and develop contacts with key opinion leaders and community leaders Assist in the creation of digital, video, audio and print content Track engagement across various platforms and make data-driven decisions Manage presence at industry events, trade shows and conferences Create budget for communications and ensure compliance Work with internal functions and the CEO to drive and craft high-impact key communications to external stakeholders

Oversee the creation and management of the brand identity for the resort, villas and all its outlets Craft stories and content that differentiate the resort, villas and all of its segments including the spa, gym and MICE Develop an overall annual marketing plan and allocate the approved budget as per ongoing marketing and communications activities monthly Design and execute communication and consumer strategy for the resort to ensure positioning as one of the top hotels in Langkawi in the national and international media, showcasing its main USPs and highlighting the property’s competitive advantages Manage the resort’s press office by developing and writing newsworthy storytelling, and manage direct crisis communications Oversee phases of planning and rebranding of repositioning campaigns including implementation Identify and execute paid social media, digital marketing campaigns to engage both global staying guests and local audiences for key focus areas of the resort Ensure up-to-date, brand-appropriate website copy for the resort including information and production of photography, videography and press releases Maintain frequent contact with the hotel’s guests and clients through direct marketing activities such as EDM distribution Prepare the hotel’s annual budget - develop, implement and adapt the annual marketing plan as market conditions fluctuate Responsible for annual expenditure for all marketing activities and control of the budgeted expenditure by a monthly forecast Perform any other reasonable duties as required by the management from time to time

Responsible for the creation and management of brand identity for the group, hotels and all outlets Oversee the production of all brand identity materials, collateral and the development of new promotional materials Design and execute PR strategy for the group and hotels to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting competitive advantages Implement tactical media relations activity in line with hotels’ business needs and objectives Ensure hotels receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions Develop and write newsworthy and creative press releases to pitch to appropriate media Develop, manage and monitor the hotels’ social media channel strategy Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world Plan, organise and oversee all photography and videography sessions for the group of hotels to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos Ensure up-to-date, brand-appropriate website copy for the hotels. Liaise with appropriate corporate and property colleagues to update the hotel site regularly Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences To forecast and allocate the approved budget as per ongoing activities on a monthly basis To control all expenditure to be in line with hotel’s business activities Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimise return on paid search marketing Perform any other reasonable duties as required by the management from time to time

Plan, develop and implement all marketing, communications and public relations activities, both externally and internally Oversee the development and implementation of support materials and services in the areas of communications and public relations for key segments of the hotel Maximise positive media coverage; promote strong community and media relationships; produce press materials; manage media event logistics; maintain PR databases and archives Partner with senior management team to map out a strategic communications plan that includes tactical programmes for all levels of the organisation with specific goals Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing Liaise with Corporate eCommerce team to ensure content is uniformed as per guidelines as well as to collaborate in regional campaigns Manage social media marketing campaigns and day-to-day activities that include curating relevant content to reach the hotel’s target audience; lift and shift brand perception amongst target audience whilst positioning the property as innovative, stylish and relevant; create and manage aspirational photo content; monitor and respond to users; oversee designs (i.e. cover photos,profile pictures, thumbnails, ads, landing pages, TripAdvisor, Cvent, etc) Assist with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business

Assist in the implementation of the hotel’s marketing communications strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in rooms, food and beverage, and all other revenue generating departments Ensure that marketing communications activities are aligned with the corporate marketing strategy, and the hotel actions have been implemented where appropriate Ensure a high level of exposure for the hotel through traditional and online channels, including social media platforms, OTAs and MICE portals Foster outstanding relationship with the press and maximise hotel’s exposure via regular media entertainment Handle all guest and internal customer complaints and enquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily Answer to all press inquiries, ensuring only relevant and accurate information have been released Closely work with other departments to assess and support their internal and external communications needs – F&B newsletters, press releases, eDMs, promotional flyers, posters, photography of food, festive shots and more Provide assistance to hotel personnel in writing speeches, preparing letters, signage for digital screens and in-room TV, and drafting articles that are to be made public Assist with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business

Responsible for conceptualizing, leading and running integrated PR campaigns on time, according to budget and brief provided by clients Consult on a range of communications techniques and recommend strategic tactical inputs Develop key messages for overall corporate and cluster-specific initiatives and achieve client goals by helping create, build and energize brand propositions Support and direct account teams in the development, coordination, implementation and administration of client campaigns using traditional and social media tools Craft effective, high quality campaign materials and collaterals as well as garner landmark coverage for each client through creative work with trade, specialist and broad reach media Coach, manage and mentor team members, Account Coordinators and Account Executives Serve as the first point of contact for clients and provide day-to-day counsel for accounts such as British Council, TripAdvisor, Cartoon Network, Rakuten, OLDTOWN White Coffee, Foster + Partners and Tiger Biskuat

Drive implementation of both traditional and social media campaigns Develop content including campaign plans, opinion pieces, presentations, proposals as well as press releases, media invitations, fact sheets, biographies, interview pitches and briefing documents Provide insight into key trends in the industries which are relevant to clients and create story ideas that generate coverage and buzz Manage community relations in key industry forums, provide interface with the media and contribute toward new business pitches Track relevant client and competitor news conceived by media to measure effective performance and perception evaluation for crisis and reputation management Proactively identify new business opportunities and front clients across all accounts as main contact person List of iconic clients include BMW Group Malaysia, Groupon, Robert Bosch, Scholastic and OCBC Cycle

Support and execute PR activities across established brands and companies such as The Gardens Mall, Citizen Watches, Drypers, Fraser Place Kuala Lumpur, Garnier MEN, Hada Labo, Oxy, Sunplay, Mogitate, Maxilip, LipIce, Le Ann Maxima, Levi Strauss Malaysia, Carlo Rino, Sustagen, Bacardi-Martini and Himalaya Media monitoring for all client accounts, including competitor and industry news Prepare monthly and project reports that indicate coverage garnered and return-on-investments achieved for each client Coordinate PR and media events according to clients’ needs including product launches, campaign celebrations, media hospitality programmes and press conferences Facilitate press interviews with various tier-1 publications on a range of topics to foster media appreciation around respective clients Produce well-written press materials such as news releases, speeches, media invitations, briefing documents, product fact sheets, biographies, company profiles and so forth

Support and assist in coordinating renowned corporate and technology-related accounts such as Trend Micro, MYNIC Berhad, ReadSoft, Oracle, Cognos, callcentres.net and several others Responsible for account maintenance - preparation of monthly and project reports, work-in-progress updates as well as activities and deliverables trackers Participate in new business brainstorms Draft press materials such as news releases, speeches and media invitations Media monitoring across all client accounts, including competitor and industry news