Laura

Staff Product Manager
FemaleProduct ManagerLive in United StatesNationality United States
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Work experience

  • Staff Product Manager

    oura
    2024.01-Current(2 years)
    5 years 10 months (2 years 2 months)
  • Product Manager

    ŌURA
    2021.10-2024.01(2 years)
    (2 years 4 months)
  • Product Manager

    ŌURA
    2020.05-2021.10(a year)
    (1 year 6 months) 1 year 9 months
  • Product Manager II

    Mercari US
    2019.08-2020.05(10 months)
    Lead Product Manager on new business initiatives and core listing data platform. Launched Mercari Authenticate - the first pre-listing digital authentication service on the market.
  • Product Manager

    Mercari US
    2018.09-2019.08(a year)
    Product manager, Search & Discovery: - Translated e-commerce best practices into a playbook to drive targeted category growth - Partnered with machine learning team to build more detailed product attribution - Led a user research study to understand user behavior around listing items for sale and pricing
  • Category Manager - Digital

    Athleta
    2017.08-2018.09(a year)
    (1 year 2 months) Category manager for multiple departments, owned web experience for over 800 SKUs. Grew internal search revenue by developing and implementing search best practices.
  • Assistant Digital Merchant - Men's Online

    Old Navy
    2016.06-2017.06(a year)
    (1 year 1 month) Owned web experience for over 2,000 SKU’s, $48 MM revenue - drove +16% revenue growth.
  • Retail Management Program Trainee

    Gap Inc.
    2015.09-2016.07(a year)
  • President

    Student Agencies, Inc.
    2014.01-2015.01(a year)
    (1 year 1 month) Full profit/loss and operating responsibility for a corporation made up of 7 distinct businesses, nearing $3MM in annual revenue, $15MM in assets, and over 200 employees. • Drove increase in Revenue by $40,000 vs 2013, and Revenue and EBITDA increases in 6 businesses • Presented monthly financial/operations reports to alumni Board of Directors, and led quarterly board meetings • Spearheaded design, implementation, testing, and launch of a new corporate website • Planned, designed, integrated, and launched Customer Relationship Management (CRM) database that captures customer data across all businesses; to leverage for cross-marketing and new product development • Developed and implemented Key Performance Indicator (KPI) reporting system for all businesses • Restructured and rebranded annual student manager recruitment resulting in 100% increase in applications. 2012 - December 2013 (1 year) Full profit/loss and operating responsibility for consulting and marketing business with nearly $100K annual revenue. • Increased EBITDA by 342% versus 2012 • Created digital product adaptation, resulting in 30% increase in ad sales, and 35% increase in avg. contract size • Effectively used Salesforce CRM Software to expand overall B2B client base by 14%

Educational experience

  • Cornell University, School of Industrial and Labor Relations

    Industrial and Labor Relations
    2011.01-2015.01(4 years)
  • Needham High School

    2007.01-2011.01(4 years)

Certificates

Schwinn Indoor Cycling Instructor Spinning Instructor 500 Hour RYT Yoga Instructor
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