Laura
Staff Product Manager
FemaleProduct ManagerLive in United StatesNationality United States
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Work experience
Staff Product Manager
oura2024.01-Current(2 years)5 years 10 months (2 years 2 months)Product Manager
ŌURA2021.10-2024.01(2 years)(2 years 4 months)Product Manager
ŌURA2020.05-2021.10(a year)(1 year 6 months) 1 year 9 monthsProduct Manager II
Mercari US2019.08-2020.05(10 months)Lead Product Manager on new business initiatives and core listing data platform. Launched Mercari Authenticate - the first pre-listing digital authentication service on the market.Product Manager
Mercari US2018.09-2019.08(a year)Product manager, Search & Discovery: - Translated e-commerce best practices into a playbook to drive targeted category growth - Partnered with machine learning team to build more detailed product attribution - Led a user research study to understand user behavior around listing items for sale and pricingCategory Manager - Digital
Athleta2017.08-2018.09(a year)(1 year 2 months) Category manager for multiple departments, owned web experience for over 800 SKUs. Grew internal search revenue by developing and implementing search best practices.Assistant Digital Merchant - Men's Online
Old Navy2016.06-2017.06(a year)(1 year 1 month) Owned web experience for over 2,000 SKU’s, $48 MM revenue - drove +16% revenue growth.Retail Management Program Trainee
Gap Inc.2015.09-2016.07(a year)President
Student Agencies, Inc.2014.01-2015.01(a year)(1 year 1 month) Full profit/loss and operating responsibility for a corporation made up of 7 distinct businesses, nearing $3MM in annual revenue, $15MM in assets, and over 200 employees. • Drove increase in Revenue by $40,000 vs 2013, and Revenue and EBITDA increases in 6 businesses • Presented monthly financial/operations reports to alumni Board of Directors, and led quarterly board meetings • Spearheaded design, implementation, testing, and launch of a new corporate website • Planned, designed, integrated, and launched Customer Relationship Management (CRM) database that captures customer data across all businesses; to leverage for cross-marketing and new product development • Developed and implemented Key Performance Indicator (KPI) reporting system for all businesses • Restructured and rebranded annual student manager recruitment resulting in 100% increase in applications. 2012 - December 2013 (1 year) Full profit/loss and operating responsibility for consulting and marketing business with nearly $100K annual revenue. • Increased EBITDA by 342% versus 2012 • Created digital product adaptation, resulting in 30% increase in ad sales, and 35% increase in avg. contract size • Effectively used Salesforce CRM Software to expand overall B2B client base by 14%
Educational experience
Cornell University, School of Industrial and Labor Relations
Industrial and Labor Relations2011.01-2015.01(4 years)Needham High School
2007.01-2011.01(4 years)
Certificates
Schwinn Indoor Cycling Instructor
Spinning Instructor
500 Hour RYT Yoga Instructor
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