(3 years 2 months)

Teamed up with a former manager to conduct market research for Mozilla's consumer privacy and security team, providing strategic recommendations to marketing and product leadership.

3 years 4 months Launched and grew new consumer mobile apps (companion to our fleetof smart thermometers) to 1.75 million users earning 4.9 stars on iOS, 4.7 stars on Android, and a 52% must-have score. Launched Kinsa's B2B2C employer pilot program, WellTogether, facilitating a safe return to in-person work. Managed a team of two wonderful senior PMs.

(1 year 5 months) Managed the B2B2C school program product suite including launching a new school nurse portal with aggregated illness trends, launching a new internal program management tool, and enhancing mobile app features to help keep school families healthy. Successfully doubled the size of the program and helped decrease illness-based absenteeism by 27%.

Whisker Labs developed a smart home sensor and app providing real-time home energy monitoring and appliance disaggregation. I was responsible for improving our consumer mobile app designed to help new users install their sensor, monitor real-time usage, and save energy as well as our B2B web application providing fleet-wide monitoring for HVAC service providers including remote fault detection.

3 years 11 months (1 year 9 months) Led a 14-person agile development team responsible for launching our beta mobile app and improving our customer portal with a focus on increasing NPS & customer lifetime value. Discovered user insights that led to team integrating Utility API usage data w/real-time solar production data to provide clearer cost savings, and successfully increased NPS by 30%. Owned product roadmaps, led agile sprints, and discovered quantitative and qualitative insights through user behavior analysis, design sprints, user interviews and prototype tests. Excelled in fast-paced, high-growth, startup environment.

Responsible for referral growth strategy and lead acquisition. In addition to running referral marketing, I created a customer journey map adopted across organization, analyzed referral behavior throughout the user journey, uncovered key referral moments and barriers, and partnered cross-functionally with Sales, Customer Service, Software and Finance teams to successfully remove barriers and enhance referral peaks throughout customer experience.

(1 year 5 months) Managed creative referral campaigns and brought a data-driven focus to rapidly growing marketing organization. Proactively took on responsibility for building out our Salesforce-based analytics infrastructure across the marketing org and created an ad-hoc analyst group to standardize and strengthen data- driven insights across the broader organization.

(1 year 5 months) Specialized in driving behavior change and deepening user engagement across offline and online experiences including the development of the SMS- based Do One Thing program, school-based Action Team challenges, and student leadership trainings.

(2 years 1 month) Led our digital marketing team and engagement strategy. Helped transition organization from spreadsheets to Salesforce, became a Salesforce Certified Administrator, and took a lead role in ongoing customization. Set up org-wide impact tracking, ran creative campaigns, data analysis, and identified key opportunities to deepen engagement.