Summary

Work experience

• Digital Marketing Consultant & Chinese Language Program Preparation

  Freelance

  2025.02-2025.08

  (7 months)

  Provided freelance consulting and business development support for digital marketing and social media projects targeting Nepali market. Continued research on localized platform operations, creator ecosystems, and digital growth strategies. Prepared for advanced Chinese language studies before joining South West University.
• General Manager- Operations & Growth

  Nepal Creative Ventures, Kathmandu

  2022.03-2024.01

  (2 years)

  Responsible for daily operation of Sales & digital marketing services to Companies like Ultima Lifestyle, RTC, Unionpay, Kuhiro Class , Education Consultancies etc. with 15 team members. ( Sales-4, Marketing-5, Graphics and video editors -4, HR & Finance -2) Built and led a 15-member digital & marketing team; implemented analytics-led campaigns and partnership programs that produced 200% YoY revenue growth. Created KPI dashboards to optimize funnel conversion, improving client engagement by 150%. Established multi-language content production and management mechanism to coordinate cross-regional operation efficiency; managed local anchor ecology, promoted the whole-link operation from anchor introduction, training to activity participation. Month-over-month growth: Month 1 (acquired 2 clients), Month 3 (grew to 7 clients ↑250%), Month 9 (reached 15+ enterprise clients ↑650%, revenue +200% YoY). After exit: Referral system continued bringing 2–3 new clients per day.
• Founder

  Guangzhou Falcon Squad Technology, Guangzhou

  2021.10-2022.02

  (5 months)

  Started B2B business focusing on exporting electronic products and digital marketing services from China to overseas markets (focusing on Nepal market). Conducted in-depth market research in Nepal, developed localized promotionstrategies, and built initial cooperative relationships with Nepali local partners. Accumulated valuable experience in cross-border operation, market adaptation and local partner management despite the impact of the epidemic.
• Business Development Executive → Business Development Manager(Internal Promotion)

  Kuaishou Technology, Bangalore

  2019.08-2021.09

  (2 years)

  Uvideo (India) | SnackVideo App (Pakistan) Promoted within 9 months due to outstanding performance, responsible for South Asia market (including Nepal) KOL and agency management. Managed 10,000+ KOLs and 100+ agency partners, introduced performance analytics to improve anchor ROI by 30%. Designed and launched scalable partner programs, negotiated high-value collaborations, supporting SnackVideo's market entry in South Asia. Month-over-month growth: Month 1 (onboarded 5+ MCNs & launched hashtag challenges → UGC +20%), Month 2 (signed key local KOLs & ran public campaigns→ DAU +15%), Month 3 (scaled to 50+ MCNs & 1,000+ creators → UGC +300%, MAU +30%). Pakistan Super League PSL Collaboration and Lead the project. Signed 2 National Cricket Teams Multan Sultans & Islamabad United. Maintain overall influencer relations strategy and monthly Salary Calculations google sheet of 1000+ Influencers according to Policy Target and Backend Data. After exit: The campaign system kept running, MAU continued +5–8% monthly.
• Content Operations (Internship)

  BIGO TECHNOLOGY PTE. LTD.

  2019.01-2019.06

  (6 months)

  Daily 400-500 Final audit of the Video Contents and quality video distribution in the popular feed. Planning and implementing strategies for quality management and testing. Double check the audit work from interns in India Team and instruct to rectify accordingly. Lead the team of all push notification task (Hindi, Bengali, Tamil, Gujrati, Marathi, Telegu and Kannada) Lead the 20-25 translation tasks daily. Prepare and present the weekly and monthly report progress. Generate the hashtags and gather a lot of different sources for trending contents. Prepare 3 hashtags and online campaigns per month for HOT Trends, Festivals and Special Days.
• Trends Operation(Internship)

  Redefine Global, Beijing(Welike App)

  2018.06-2019.01

  (8 months)

  Welike is the once popular social content platform in India like Chinese Weibo. The best ranking is top 5 under Social category on Google Play at that time. Content operation of Trends section on Discovery page of Welike App. Daily updated trending topics happening in India including news, big events, top stories and viral videos, especially keep updating report on big events of 2018 & 2019 Elections, IPL, ICC.... Explored and maintain content sources and a trending calendar with 500+ local events. Planned 10 festival & hot Trends campaigns, boosted DAU by 35% and 7-day user retention by 75%. Implemented Daily campaign on 1 trending topic. Achieved a high user comment number 500 and retention 45% via daily update “Best Comment” campaign in the form of asking one question each day for rewarded comments. Be responsible for sending 4 daily pushes and data analysis of pushes. User operation including replying users’ reviews on Google Play and feedback to contact Email. Participated in community App MastiHub’s content operation for 3 months. Mainly updated 10 funny memes and posts in community atmosphere.
• Operations Intern

  Fission Technology, Beijing (PiE App)

  2017.11-2018.06

  (8 months)

  PiE is a live voice chat and audio entertaining social community app in India. Daily Google Play store reviews reply. (30-40) Manage Fb & Instagram Posts. PiE Customer Service, generally deal with user problems on app 20-25 and solve it with the help of technical teams. Generate Automatic Bot Reply platform and Q&A for users. Give Indian based localized data and ideas to the team. Find and upload 100 karaoke version for Bollywood songs for users.

Projects

• Core Skills

  2026.11-2026.12

  (2 months)

  Regional Operation: Nepal market localization, anchor ecology full-link operation (introduction, training, active, retention), localized activity design. Activity Design: Combined Nepali local culture to design anchor/user activities, improve participation and retention. KOL/Anchor Management: Cooperated with 10,000+ KOLs and 100+ agencies across South Asia, focusing on Nepal market; achieved month-over-month growth in MCN/creator onboarding and user data. Data & Compliance: Familiar with operation data analysis (DAU/MAU, engagement rate), basic overseas platform compliance; able to track and optimize month-over-month growth. Tools: Meta Business Suite, Python, SQL, Pandas, Google Analytics (basic), Canva (Basic), Capcut (Basic), Whatsapp Business.

Educational experience

• South West University

  Chinese Language Program Hsk

  2025.09-2026.06

  (10 months)

  Improving listening, writing , reading and speaking Skills.
• EPITA

  MSc AI for Marketing Strategy

  2024.02-2025.01

  (a year)

  Studied Artificial Intelligence applications in marketing strategy, including consumer behavior analysis, data-driven decision making, predictive analytics, automation, and digital marketing optimization.
• Beihang University, Beijing

  Flight Vehicle Design and Engineering

  2015.09-2019.07

  (4 years)

  Acquired Computer software skills, engineering principles, propulsion, stability and control, structures, mechanics, and aerodynamics with CATIA V5 Design Skills. Won 1st prize on Excellent Student Award 2016.

Languages