(2 years 5 months)

(1 year 5 months) • Manage and grow overall E-Com business for Lloyd by nurturing all potential digital channels (Amazon, Flipkart, Tatacliq, etc) • Formulate business strategies by assessing consumer, channel, competition, key accounts, external factors, etc and setting directions for each crucial area such as Channel Strategy, Key Accounts Strategy, GTM, Category Strategy, Product Portfolio Mix, New Product Development, Marketing investments, Pricing & Margins, Consumer value propositions, etc. • Ensure product portfolio preparedness/refresh (DMDC/ DMDA) and Product Planning cycles by furnishing timely inputs and building consensus with the relevant stakeholders. • Facilitate Joint Business Planning (JBP) with all major key accounts in collaboration with concerned stakeholders covering sales targets, marketing plans, portfolio health assessment, process gap assessment and identification of required solutions, core events, long-term initiatives, etc. • Devise Annual Operating Plan (AOP) covering monthly sales targets at SKU level, marketing investments, pricing & discounts, margins, resources, etc, . • Forge strong relationships with all major platforms by collaborating on short- term and long-term agenda . • Create alignment with the respective National Product Heads (NPH) on the category targets, product portfolio, Pricing and margins and influence them to propel category growth. • Manage regular business operations in coordination with KAMs, Digital Marketing, Brand & Communications, Supply Chain, Service, Commercial teams etc • Devise Annual Marketing Plan in collaboration with the respective platform, MarCom Manager and Digital Marketing. • Own P&L responsibility by effectively managing margins, schemes, budget and resources and taking timely actions to ensure the agreed P&L health. • Inspire and strengthen the team of E-Com Key Account Managers and cross- functional resources. • Timely prepare high-level reports to update Top Management on the business performance.

(1 year 4 months) • Responsible for Digital/ecommerce P&L (revenues, margins and profitability) & providing strategic direction and leadership to Midea India Home Appliance Business (Toshiba & Midea Brand). • Create and deliver the operating plan for online marketplaces such as - Amazon , Flipkart , Tatacliq , etc and Large Format Retail Walmart. • To lead, implement & drive Ecommerce Channel within organization & also increase online penetration and online sales. • To effectively plan, execute and measure various channel initiatives. • To effectively communicate the channel initiatives and their outcomes with internal and external stakeholders. • Monitoring stock activity and forecasting across the entire range of the portfolio to ensure continuous availability. • Steer key account management in line with the distribution strategy to continuously improve online presence. • Drive innovation in existing products and services via improvements in technology or changes to the business model. • Co-own the P&L, develop the business model, identify opportunities are and create a viable plan to service them. • Derive analytical insights to drive transparency around investment spend. • Monitor competitor activity, identify competitor pricing strategy and ensure in maintaining channel competitiveness in the ecommerce landscape. • Monitor YTD performance vs AOP, initiate and manage the execution of mitigation plans. • Manage the overall Operations of the team along with the NPD, Logistics Management and Customer Service of the Company

(1 year 3 months) • To drive online sales on eCommerce platforms as per assigned target & ensure monthly, quarterly and annual sales action plan are aligned with the channel partners (Cloudtail & Another aligned Seller). • Setup and exponentially grew the contribution of eCommerce to overall business. • Driving management & strategic level relationship & engagement with leading Portal Amazon • Ideate and execute marketing and promotional campaigns for the categories, working closely with external as well as internal stakeholders • Planning, Executing Various Product Interventions/events to increase sales • Content Syndication, Ensuring Proper articulation, communication on product Pages to increase conversions • Assortment planning, Product positioning against Competition on various parameters • Regularly review competitive websites in terms of product range, marketing initiatives, and functionality and customer offerings (delivery costs/lead-times,packaging etc)

(2 years 4 months) • A proactive planner with proficiency in market plan execution, account management and sales efforts with skills in staffing, branding and product promotions. • Preparing Forecasting, Planning, Strategy on monthly basis to buy from Brands. • Negotiating with Brands for best price of BAU and Exclusive Models. • Creating and Sharing Buy Plan with Brands, track sales and provide inputs to sell team accordingly. • Leading team working on vendor data and monitoring relevant market conditions to ensure efficiency in process operations and meeting Instock and Conversions. • Managing more than 10 Major Brands in Small Home Appliance • Work closely with Merchandisers Team, Operation Team, Sell Team with BIG solutions for creative ideas for the Vendors. • Ensuring high quality of service by developing a thorough and detailed knowledge of technical specifications and other features of employers- systems and processes. • Managing a Team to ensure PO Management, Warehouse Management and other Operational issues. • Monitor trends and analytics to make product and pricing suggestions for our clients. • Should have the smartness and presence of mind to provide on the spot solutions to the business owners objections and concerns as well as to be able to Pivot from a prepped position basis the conversation • Work closely with Internal Stakeholders to make an Strategies for Big Events, Seasonal Sales etc. • Be a primary driver of integrated marketing strategy development process for the new business pitches across Digital Marketing planks. Supervise the development and execution of these integrated digital programs that maximize budget projections. • Design, Execute Roadmaps & Supervise all activities and product development • Prepare reports and analyses conversion numbers like Buying & Sales Report, Instock Report, Adherence Report, etc. • Team Management and Progress Monitoring • Quality Control and Assurance • Developing Schedules and Timescales.

• Planning and Executing Strategy to grow business or transactions of Category wise business. • Coordinating with Traders, Manufacturers and/or customer about sales on e- commerce marketplace. • Identify new business opportunities, customer, market and potential product. • Analyzing and identifying the Supply Gap/New Products at leaf level, share the same with Business Development team and help in achieving through lead generation or from the existing sellers. • Development of season/theme specific strategy to increase online sales, include management of categories with site wise opportunities, e-mail communication, deals promotions, banner promotions etc. • To enhance seller confidence in e-commerce industry and meeting with seller on regular basis. • To promote long-term business relations through personal intimacy. • Making charts for product v/s sales and price competency among all marketplaces. • Making presentation in PPT with graphs & chart for month wise achievement and comparison. • Handling software’s like MS- word, MS –Excel, Power point, Outlook, Unify, CSI etc. • Gathering customer satisfaction survey. • Focusing on growing and developing existing clients, together with generating new business and reduce bad buyer experience. • Set up new campaigns and promotional activities on online. • Track the effectiveness of new and existing campaigns.