Kourtney's Resume

Kourtney

Live in United States

Nationality

Summary

88% The candidate is a seasoned marketing and community professional with a strong history in consumer electronics and software. Current role as Sr. Product Marketing Manager at Salesforce suggests a depth of experience in community engagement, event management, and customer advocacy. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) Inferred from extensive experience in marketing roles focused on community engagement and advocacy programs. 2, Familiarity with the US market (social media, user habits, cultural background) Based in San Jose, California with extensive work experience in the US market. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) The candidate's work involves community engagement, which likely includes social media operations. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) Inferred from responsibilities in customer advocacy and engagement roles that typically involve content management. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) Has evidence of planning and executing executive events and managing customer advocacy programs. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) Likely involved in analyzing community strategies as part of customer advocacy and engagement roles. 7, Must be located in San Francisco Bay Area Candidate is located in San Jose, California, which is part of the San Francisco Bay Area.

Work experience

Sr. Product Marketing Manager, Service Cloud Community Engagement
Salesforce
2020.08-Current
(5 years)
Service Cloud Product Marketing Manager: Community Marketing and Events Manager
Salesforce
2018.04-Current
(7 years)
Marketing Manager, Customer Marketing
Genesys
2016.02-2018.04
(2 years)
Managing customer marketing activities such as case study curation, customer advocacy program (GCAP) and customer engagement and advocacy activities. Own and manage the customer advocacy program across organization supporting customer content, success stories, speaking engagements and events. Driving customer engagement via mutually beneficial mediums. Highlights include: • Manage Genesys Customer Advocacy Program and online engagement platform • Produce customer success stories from sourcing to completion • Strategize and execute reference campaigns to drive reference and engagement efforts • Coordinate customer reference activity • Educate and onboard customers to reference program • Regularly engage with cross•functional teams to ensure customer and company success • Design and execute reference program events and corporate event support • Track quarterly/yearly reference metrics • Plan and execute executive events Show less
Public Relations and Analyst Relations Associate
Genesys
2014.06-2016.02
(2 years)
Supported coordination of public relations and analyst relation meetings, activities and projects while also organizing executive briefing center meetings. • Wrote media alerts and press releases • Tracked and measured monthly competitive media coverage • Planned and organized Executive Briefing Center meetings • Manage Genesys Corporate Marketing project pipeline
Public Relations/Marketing Intern
CKR Interactive
2013.01-2013.05
(5 months)

Educational experience

San Jose State University
BS, Public Relations
2009.01-2014.01
(5 years)
San Jose State University
Bachelor of Applied Science (B.A.Sc.), Public Relations
2009.01-2014.01
(5 years)