(6 years 5 months) Acted as key liaison between stakeholders, IT, and trading/margin service teams to drive platform efficiency. Defined and prioritized product roadmap for stock trading & margin financing platforms, ensuring alignment with strategic business goals. Spearheaded digital transformation initiatives, building self-service capabilities and digitalizing investment subscriptions/redemptions via Online Banking. Planned, supported, and launched new Share Trading & Margin Financing products, achieving portfolio growth to RM482M in FY2020. Oversaw system enhancements, conducted UAT, and partnered with delivery teams to implement platform upgrades. Developed MIS and analytical reports to support product planning, performance monitoring, and strategic decision-making. Monitored trading metrics (latency, volume, execution quality) to identify performance optimization opportunities. Tracked competitor offerings, industry trends, and emerging technologies to inform strategy. Partnered with compliance, risk, and sales teams to ensure regulatory adherence and effective product governance. Managed sales channel platforms, executed adoption campaigns/promotions, and conducted training for internal teams. Conduct UAT for system releases and platform enhancements. Achieved Asset Financing portfolio growth to RM482 million in FY2020.

Designed a 1-year marketing plan of an Instant Messenger office management tool, to corporates providing efficiency through effective communication and increased staff productivity with an annual marketing budget of RM 2M. Spearheaded regional cross-border payment facility setup, strengthening fintech ecosystem connectivity. Negotiated partnerships with corporates and developers to integrate SMART LED technology as advertising platforms. Established a regional Blockchain anchor and secured certification in Blockchain by the Hong Kong Blockchain Society.

(7 years 11 months) Negotiated media contracts with agencies, producing 30% savings. Responsible for content management of the Bank’s digital presence. Managed RM2.3M annual marketing budget for retail and investment banking campaigns, delivering 20% cost savings. Negotiated media contracts, achieving 30% savings. Led digital content management for the Bank’s online presence. Directed large-scale corporate events, including festive events (1,600 capacity) and year-end concert (500,000 attendees). Coordinated cross-functional project communications and ensured quarterly operational risk reporting compliance.

(2 years 1 month) Planned and strategized marketing campaigns with an average yield of 37% (December 2008 – 1.26M v. December 2009 RM2.1M). Planned and executed marketing campaigns delivering 37% YoY revenue growth. Reduced campaign expenses by 35% while managing RM2M annual budget. Supervised 18 staff members, contractors, and event structures to drive customer engagement. Managed digital content and monthly operational risk reports.