Certified by Y Coaching Academy.- Completion of 65 hours of contact learning hours- Passed final exams in accordance to ICF Level 1 Coaching Education Standards- Fulfilled program requirements (coaching hours)If you are interested to explore coaching session with me, please feel free to indicate your interest via the clickable link at the top of my LinkedIn profile. Thank you.

Trained by Y Coaching Academy.If you are interested to explore coaching session with me, please feel free to indicate your interest via the clickable link at the top of my LinkedIn profile. Thank you.

- Being the point of contact for APAC Gaming Marketing Science, as part of the Global Gaming Team- Supported the production of TikTok Works project (https://www.tiktok.com/business/en-SG/blog/tiktok-works-sea), specifically with the contents of TikTok x Adjust meta analysis as well as Gunny Origins VN case study.- Focused on the gaming vertical to build learning agenda on the topic of measurement in order to understand the effectiveness of TikTok campaigns in their marketing strategy.- Building the Marketing Science support for SMB clients in the SEA region.- Working on first-party and third-party (e.g. Kantar and Nielsen) measurement solutions, such as: Brand Lift Study, Conversion Lift Study, Ad Effectiveness, BrandFormance, etc.- Building testing programs (creative testing, BrandFormance, etc) as well as their methodologies.- Working with cross-functional teams (Product, Marketing, Sales, Customer Success, Data Science) across the regions on multiple projects.

- The first Indonesian hire globally to manage one of the largest markets in the region and eventually grew a team from 2 to 20 members that made up more than 20% of the SEA/ANZ offices across the region (including 2 managers) to provide values to hundreds of clients - including Enterprise accounts (total ARR of more than $20M) across SEA, Australia, New Zealand and Pakistan markets as well as groomed future leaders to assume leadership positions in the team.- Took the lead with recruitment team in hiring the right talents in growing the team in order to support the clients.- Worked closely with each team member in discussing and enabling their growth plans.- Voluntarily became the project management expert (Asana) for APAC offices, sharing ideas and how to use Asana to improve process efficiency in various departments.- Continued building internal processes (Salesforce, Troops, Lookers) and inter-department collaboration to enable Customer Success growth at scale.- Innovated with team members on solutions how to deliver high-quality values to our customers at scale across the regions.- Appointed as the one of the few people in charge of a couple of sensitive and critical administrative work across the SEA/ANZ/IN/JP/KR regions.

- Awarded with 2018 AppsFlyer Academy Award for going the extra miles to onboard approximately 70 new joiners in APAC and kickstart MasterClass Indonesia.- Fully onboarding, managing and working together as a team with 4 CSMs to serve the ID, ANZ and PK markets. Also, covering entire SEA regions with 6 CSMs during the temporary absence of SEA Team Lead (Nov 2019 - Feb 2020)- Being an enabler to the team members in their day-to-day work as well as encouraging and supporting their growth and initiatives that will leave a regional impact in making CSM work to be more effective.- Preparing and presenting the Executive Business Review to top clients, involving some directors and executive level.- Working closely with headquarter in improving our products as well as processing and relaying feedback to the Product Team.- Spoke at OCBC SME digital marketing (ID), Twitter x AppsFlyer (ID), Liftoff x AppsFlyer (ID), Facebook GoEast (SG), Insider (ID) and Bytedance x AppsFlyer (ID) events and webinars.- Created and presented tangible materials for internal product idea and issue escalation processes for the relevant departments around the regions.- Managing some parts of the external knowledge base translation to Bahasa Indonesia.- Spearheaded the internal alert systems for CSMs across BKK, JP and KR offices.- Working with CSM Operations Team in HQ for improving CSM operational work which will impact the CSM department globally, such as creating guides for some internal processes and creating a model report.- Published a blogpost about deep linking during Ramadan period- Took self-initiated Monthly Digest Project to another milestone by collaborating with Marketing Team to craft an automation process impacting 3 APAC offices.- Providing materials and feedback for AppsFlyer external knowledge base that can be accessed by the public- Assisted the preparation and execution of the first MAMA Asia event, hosting C-levels from top Asia clients.

- Working closely with SEA/ANZ (with some in TW, HK, JP, KR, BD) clients from various industries and company sizes in ensuring their mobile app success, which involves: assisting with SDK implementation and testing, conducting onboarding sessions, ensuring full capabilities of the products are fully leveraged to build their success, troubleshooting, providing recommendations with the help of data collected and ultimately, ensuring that clients are progressing towards success.- Performing preliminary troubleshooting for any issue that the clients face with the help of some tools, such as: Big Query.- Establishing constructive relationships with colleagues in the different offices as well as building a high-spirited synergy and teamwork within the local team to deliver top-notch level of services to clients. This includes but not limited to working with sales team by identifying potential upsells that are relevant and beneficial to the clients, partner development manager to discuss matters related to partner relationships, product team to represent some offices in Asia in gathering product feedback as well as support engineer to resolve any technical issue that clients face.- Explaining the different premium features to clients which include Protect360 (fraud prevention tool), Rules Validation, Audiences, Data Locker and a few others.- Sharing knowledge on products, tool optimization, efficient processes and organization skills and onboarding for new employees for offices in Asia.- Piloting Monthly Digest project for SEA, IN, JP and KR markets that aims to inform client on AppsFlyer and industry updates effectively.- Became a guest speaker at Google x AppsFlyer co-joint event to share knowledge about mobile app attribution.- Became an instructor for AppsFlyer MasterClass in Singapore, leading the AppsFlyer MasterClass event in Indonesia as well as creating the project master template that can be applied across the offices worldwide.

// Internal transfer within the Havas Group //- Assisted in integrated media planning including both digital and traditional media (radio, press, print and out-of-home).

- Planned, executed and reported paid mobile campaigns of different objectives (branding, performance, driving footfall, app installs) across various media platforms, not limited to: social media, ad networks (programmatic) and search engines.- Assisted in business pitches which includes competitive app analysis as well as app development project management.- Strategised in-app data collection (events and parameters creation), managing its implementation (SDK and account setup) and providing consumer insights and analytics. With the data collected, marketing recommendations are provided to achieve clients business goals with the help of concrete media strategy (lookalike and retargeting). Data also includes server-to-server tracking data which unlocks the possibility to provide holistic understanding of user journey across mobile app and web. Some attribution platforms used are Adjust, AppsFlyer, Google Analytics (App), Mixpanel and Flurry.- Collaborated closely with client, app developers and attribution platform representatives to setup integration between the advertising platforms and campaign attribution platforms as well as integration between platforms.- Assisted the team with non-media mobile project management, such as: mobile app development. Some aspects of the project include creating raw data template that captures the essentials for insights generation, designing simple app mock screens and building logics for app prototyping.- Worked across various portfolio of Singapore-based clients (and some regional clients), such as: retails, telecommunication, entertainment, education, finance and services industries. For instance, Singtel, FairPrice, Changi Airport Group, Singapore Management University and AXA.- Created simple and effective templates for quick proposal and report generation.- Google Advertising certified across Search, Display, Video and Mobile advertising.

* Maxus clinches the bronze award for Markies Agency of The Year 2015- A participant of Maxus Endeavour 2015. Endeavour 2015 is a project that is rolled out as a global initiative to bring people from different Maxus offices around the globe together with an objective to deliver outcomes that would be a part of the global implementation. About 30 out of 130 applicants from 40 different markets are chosen based on merits. My project is about improving the campaign effectiveness and our kick-off meeting was held in Evian, France.- An awardee of Maxus PACE for the month of March 2015 (employee of the month).- A member of GroupM Central Media Services (CMS) - a collaboration of members from various GroupM agencies. Under CMS, I am mainly handling the recruitment campaigns for all the divisions under Ministry of Home Affairs (MHA), such as SPF, ICA, SCDF and SPS.- Managing digital accounts (up to 25 sub brands) of local and APAC clients from various industries -past and current accounts include: Subaru, Nissan, Bayer (Redoxon, Berocca, Clarityn), SAF, Tefal, Shiseido, Samsonite, Workplace Safety and Health Council and others.- Providing supports for new business pitches, such as: Temasek Holdings, FairPrice, Warner Brothers and OCBC.- Planning, buying, handling full execution of online advertising campaigns on various platforms, not limited to Programmatic, Facebook, SEM, GDN, YouTube and other big portals in Singapore - starting from setting up accounts, optimizing performance and clients reporting (providing qualitative analysis and recommendations) - and assisting in invoicing matters.- Certified in Google Advertising (Search and GDN)- Liaising and maintaining good professional relationships with clients, various media, social and creative agencies and media owners to ensure on-time execution of effective campaigns and best-rate is obtained.

- Managing all company’s project accounts, ranging from website building, landing page creation,social media management and execution of search engine optimization (SEO), and solving various clients-related problems professionally while ensuring consumer satisfaction.- Assisting the execution of SEO (both off-page and on-page), social media management (Facebook, Twitter, Google+ and LinkedIn) as well as creation of website (WordPress via Themify) and landing pages (Unbounce and WPprofit).- Meeting clients to understand client’s needs and expectations as well as conducting trainings with regards to maintenance of websites and use of various software (Wherestand SEO reporting system and in-house email software).- Implementing new systems to improve the efficiency and communications of the company in Human Resource, Operations, Finance and overall Admin, such as: generation of pay slip, documentation of contracts and other important documents, and generation of overall project workflow and standard operation procedures.- Posted job advertisement online, conducted interview to hire 2 interns and an admin staff, prepared detailed job scopes and schedule, liaising closely with school representatives (for some interns), providing training as well as supervision.

- Planned and executed marketing campaigns for Toshiba B2B products- Organized Toshiba Open House 2013 successfully as well as promoted Ezy2Learn product to businesses.- Provided a creative and liaised with candidates for selection of videographer and artists for Portege Z10t concept video.- Generated detailed competitor analysis for B2B and tablet marketing efforts.