Kexin
Product Operations
FemaleIT Project ManagementLive in HongkongNationality
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Work experience
Product Operations
Gaotu (NYSE:GOTU)2025.04-2025.07(4 months)Established over 20 IELTS private domain communities, designed task + welfare activation content, set up a Q&A section to increase interaction rate by 30%, achieving a scale of over 1,000 members and a 30% increase in consultation conversion rate. Led the daily operation of the IELTS product backend, handled over 150 data anomalies, built a data dashboard to analyze over 800 daily behavior data, and increased user engagement time in course modules by 25%. Planned the “Summer Triple Gift” event, through the “old brings new” team formation + tiered rewards + limited-time lottery gameplay, achieving a stable DAU of over 2,000 and a 30% increase in first-order conversion rate.AIProductManager 0
AutohomeInc(NYSE:ATHM)2025.01-2025.07(7 months)Project Management
Shenzhen Super Symbol Visual Consultant Co., Ltd.2024.02-2024.07(6 months)Analyzed the user preferences and content needs of over 20 B-end brands such as Lavazza, TCL, and Xiaomi, independently wrote marketing strategy plans based on consumption trend data, providing decision support for brand promotion. Led 20+ proposal meetings and collaborated with the art director team to refine creative strategies, boosting plan approval rates by 40%; established a 28-step advertising SOP to ensure timely, high-quality project delivery.
Educational experience
Hong Kong Baptist University
Master of Artificial Intelligence and Digital Media2024.10-2025.10(a year)China Three Gorges University
Bachelor of Radio and Television Studies2019.09-2023.06(4 years)
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