Work experience

• Channel Marketing Manager

  GoPro

  2019.11-Current

  (6 years)

  (5 years 6 months) • ✌️ ✌️: Leading global strategy and defining the process and standard for A+ Content, AMS (Amazon Ads), bundling, brand store, marketing event opportunities, and more • Driving best in-class online merchandising, digital shelf strategies, and retail training with Best Buy, Target, Walmart, Costco, and more • Collaborate with cross-functional teams to define KPIs and execute projects • Familiar Programs: Vendor Central, Amazon Advertising Console, Retail Link, REI Vendor Product Portal, Project Management/Task Management/ DAM Platforms
• Channel Marketing Specialist

  ECOVACS Robotics

  2018.10-2019.10

  (a year)

  (1 year 1 month) • Digital: Amazon A+, AMS, web/social banners, Webcollage (Syndigo), SellPoints, video editing • Physical: in-store merchandising, banners, packaging, trade show collateral (CES, IHHS) • NA Website lead (US, CA, LATAM): Content creation and daily execution/ reporting • Product and brand messaging for digital and physical assets
• General Manager

  Pump It Up

  2010.07-2018.05

  (8 years)

  (7 years 11 months) • Management/asset creation for social media, email blasts, website, flyers, and more • Employee hiring, scheduling, payroll • Lead multiple teams in Belmont and San Jose • Campaign creation (Girl Scouts, Autism Speaks, Parents' Night Out)
• Social Media Marketing Intern

  Make-A-Wish Greater Bay Area

  2017.10-2018.01

  (4 months)

  • Organize/schedule digital calendar • Asset creation for social content and website • Process Analytics via Google Analytics, Facebook Insights, and more • Promoted ️ShareYourEars and Brave the Bay campaigns
• CEO/Founder

  Cities & Suburbs Clothing

  2012.02-2015.12

  (4 years)

  (3 years 11 months) • Manage Facebook, Twitter, Instagram, SnapChat, and main website • Process analytics via Google Analytics, Facebook Insights, and more • Conduct promos and campaigns to grow social awareness • Asset creation using Photoshop, Illustrator, Indesign, and Premiere Pro

Educational experience

• San Jose State University

  Marketing

  2016.01-2018.01

  (2 years)

Certificates