Kenny

Marketing Consultant
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Work experience

  • Marketing Consultant

    New Era Martial Club
    2022.01-Current(4 years)
    Conducting market research and analysing industry trends to inform strategy development. Assessing current marketing efforts and identifying areas for improvement. Developing comprehensive marketing plans aligned with business objectives. Creating and implementing targeted marketing campaigns across various channels. Optimizing digital marketing strategies, including SEO, social media, and content marketing. Analysing campaign performance and providing data-driven recommendations. Advising on brand positioning and messaging to enhance market presence. Collaborating with internal teams and external stakeholders to ensure cohesive marketing efforts. Providing guidance on marketing budget allocation and ROI maximization. CONTACT
  • Senior Digital Marketing Executive

    4HK
    2023.01-2024.01(a year)
    Independently managed end-to-end project execution from market research and strategy development to implementation, successfully launching over 200 social media posts. Maintained close collaboration with cross-functional teams and efficiently coordinated resource allocation. Achieved significant improvements in key metrics, including a 20% increase in likes and engagement rates, with total user impressions exceeding 9,300,000. Developing and executing comprehensive digital marketing campaigns across various platforms (social media, email, SEO, PPC,display advertising). Managing and optimizing the company's digital presence, including websites and social media profiles. Overseeing content creation and ensuring it aligns with brand voice and marketing objectives. Collaborating with other departments to ensure consistent messaging across all channels. Staying updated on digital marketing trends and implementing innovative strategies. Managing and mentoring junior team members, fostering their professional growth. Developing and managing digital marketing budgets. Conducting market research to identify new opportunities and target audiences. Creating and presenting performance reports to senior management. Coordinating with external agencies and vendors when necessary. Ensuring all digital marketing efforts comply with relevant laws and regulations. Responsible for the company's core marketing operations, focusing on Facebook and Instagram user communities to enhance key performance indicators (KPIs) and user experience. CONTACT
  • Business Development Manager

    NewzFeed HK
    2021.04-2022.10(2 years)
    Responsible for developing and executing business development strategies to promote market growth for the company’s products and services. Identified potential clients and new market opportunities through market research and analysis, successfully increasing company revenue by 8.5%. Collaborated with cross-functional teams to drive product development and market entry plans, enhancing market share. Established and maintained relationships with key clients to ensure customer satisfaction and promote repeat business.
  • Business Development Executive

    You Find Limited
    2020.01-2021.03(a year)
    Propose digital marketing campaigns and advertising solutions (Social Media / SEO / SEM) to meet client's business needs. Identify strategies to target new clients. Prepare sales materials and presentation to clients. Explore new client and maintain a good relationship with clients. Work closely with internal team to develop the most appropriate strategies to clients and achieve sales target as assigned. CONTACT

Educational experience

  • Hong Kong Metropolitan University

    Bachelor of Global Business and Marketing
    2015.01-2019.01(4 years)
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