• Oversaw operations of a student led consulting firm by acquiring 4 local clients and delivering business solutions• Organized and executed chapter wide professional development events for over 80 undergraduate students

• Led a group of consultants to develop a growth marketing strategy for a local specialty coffee business, by defining the project scope, conducting market research surrounding pop-ups, and analyzing the business’ competitive edge

• Conducted user research by designing and collecting 90+ surveys to understand which personalization features would improve a user’s product experience, resulting in insights for VMware products to become more accessible• Collaborated with various stakeholders to document and reorganize accessibility guidelines using Confluence, which were distributed to engineering teams within the company to reference when developing cloud computing software• Wrote an article about my experience improving closed captions for an award-winning audio described video about VMware’s continuous efforts in creating an accessible workplace • Led weekly project team meetings and coordinated with internal team leads to identify blockers, review requirements, and ensure deliverables were on track for completion

• Organized and executed employment and professional development events for over 500 Information School students

• Managed 4 cross-platform teams to create social media content for campus events and various brand partnerships

• Increased Facebook post reach by 71% and page views by 59% through consistently posting engaging content• Designed and posted graphics for Instagram account, leading to 800 impressions and 350 profile visits

• Managed cross-functional team of 7 interns and 2 client accounts including Funimation, an entertainment company, to develop 3 topline marketing tactics, resulting in better growth strategy for target audiences• Analyzed Attitudes and Usage (A&U) data reports and conducted qualitative research via influencer interviews to create detailed customer personas to help clients understand their markets and connect with new demographics • Identified and planned weekly deliverables and project status reports with clients to ensure transparency amongst different stakeholder groups

• Spearheaded social media growth strategy for Twitter, by conducting market research, leveraging Twitter Analytics to gauge market insights, and performing competitive analysis which resulted in a 41% increase in follower count• Implemented visual content marketing by creating and posting infographics on Twitter, resulting in 7,600 profile visits and 22,500 impressions in the first two months• Designed 30 graphics and wrote 4 partnership articles to meet stakeholder goals for website relaunch