Work experience

• Research Assistant, Department of Marketing

  University of Hong Kong

  2024.05-2024.10

  (6 months)

  Generated practical marketing reports, such as path analysis and heatmaps for specific device users, and conducted exploratory analysis by integrating market and external data, independently writing over ten comprehensive reports. Utilized Python in Linux systems to analyze data on user location, device usage habits, and overall user pathways, enhancing insights into target user behaviour.
• Research & Teaching Assistant, Department of Management and Marketing

  Hong Kong Polytechnic University

  2021.07-2023.09

  (2 years)

  Engaged in comprehensive data analysis and management for major research projects, enhancing data accuracy and utility for scholarly publications. Led the development of professor's academic website, showcasing research findings and relevant information. Played a key role in the creation and refinement of research instruments such as questionnaires. Managed student-related administrative duties, enhancing administrative and support skills.
• Market Analysis Intern

  Inspur Group Co., Ltd.

  2022.06-2022.08

  (3 months)

  Led a comprehensive market analysis project for the steel industrial Internet market, synthesizing data from over 50 scholarly articles, industry reports, and national databases. Authored a detailed 60-page industry report and a 50-page presentation that outlined key market trends and strategies. Conducted in-depth regional surveys analyzing steel production capacity across 25 companies, utilizing Inspur's data infrastructure in combination with third-party reports to forecast market trends. Provided strategic insights into the integration of internet technologies within the steel sector, leading to enhanced competitive analysis and actionable recommendations for Inspur’s Steel Industrial Internet platform.
• Project Operation Intern

  Accenture (China) Co., Ltd.

  2021.06-2021.08

  (3 months)

  Played a critical role in developing and executing market strategies for a top-tier clothing brand in China, enhancing their competitive positioning in the Chinese market. Created comprehensive digital marketing campaigns, which increased consumer engagement and brand visibility for major appliance manufacturers. Managed team operations, including market research, meeting coordination, and content development, supporting organizational efficiency and marketing initiatives.

Educational experience

• The University of Hong Kong

  Master of Science in Marketing

  2023.09-2025.05

  (2 years)
• Hong Kong Polytechnic University

  Bachelor of Business Administration: Major in Marketing & Minor in Enterprise Computing

  2019.09-2023.06

  (4 years)

Languages