Work experience

• Creative Manager

  Toyota of Orlando, Clermont, & North Charlotte

  2021.05-Current

  (4 years)

  • Write and and optimize over 1,000 SEO Wordpress blogs • Conduct quarterly analytics using GA4, identifying trends and insights crucial for strategic decision-making • Write scripts for social media content, CTV, and OTT • Oversee the performance of monthly video and static image campaigns that increased conversion rate by 20% year- over-year • Produce video advertisements for OTT from inception to completion using Adobe Premiere Pro that increased completion rate by 25% • Lead a team of 10 people to develop compelling visuals and written content for digital campaigns • Direct the team when filming and create storyboards to implement better videos that led to 30% increase in watch time year-over-year • Ran A/B testing to determine which digital campaigns performed the best that increased the conversion rate by 20% year-over-year • Use AI (Perplexity and ChatGPT) to brainstorm and post over 100 articles • Manage a monthly budget of $600,000 across all three dealerships for paid advertisements
• Editor

  AANR

  2016.05-2021.05

  (5 years)

  • Collaborated with the team to publish the monthly magazine (online and print) that increased subscribers by 15% • Oversaw a team of 30 writers, graphic designers, and office staff to delegate workflow • Researched design and writing trends • Wrote articles when needed and started a standing column • Trained office staff to assist with the publication department • Increased advertising revenue for the magazine by 15% year-over-year • Created graphics for various outlets using Adobe Illustrator, InDesign, and Photoshop
• Copywriter

  Apartment Postcards

  2015.09-2016.04

  (8 months)

  • Created content for direct mail, social media, and SEO blogs that led to a 20% engagement rate year-over-year • Utilized creative briefs to ensure production went along smoothly • Delegated work for the graphic artists and led workflow • Performed clerical duties, including sending proofs to clients

Educational experience

• Florida State University

  Master of Science in Integrated Marketing Communication
• Florida State University

  Bachelor of Science in Professional Communication / Minor: Psychology

Certificates