Social Media & E-Commerce Manager | Digital Merchandising | Content Strategy | Brand Growth. Hi, I’m Katelyn! I’m a passionate and detail-driven E-Commerce and Social Media professional with over 5 years of experience helping brands grow through smart merchandising, creative content, and data-backed strategy. Currently, I lead E-Commerce efforts at Sugarboo Designs—managing everything from product listings and promotional campaigns to platform optimization. At the same time, I serve as Social Media Manager for Follow Up Media, where I oversee brand voice, content strategy, and engagement across multiple platforms. I thrive in fast-paced environments where collaboration, creativity, and customer insights come together to drive results. Whether launching a new product collection, refining a site layout, or shaping a digital campaign, I’m always focused on impact and innovation.