Work experience

• Head of Brand Acceleration Center - TikTok Shop Key Account

  New Beginnings Creator Network

  2025.05-Current

  (a year)

  2 years 3 months • Led a 10-member cross-functional team to manage and scale 4 TikTok Shop health category brands from inception. • Developed a comprehensive full-funnel strategy plan encompassing product, creator, content, and paid ads. • Built a repeatable cold-start explosive growth model, driving brand visibility and global expansion.
• Shop Livestream Project Manager

  TikTok

  2024.05-2025.02

  (10 months)

  • Managed 450+ hours of livestream operations, generating $500K+ GMV across multiple brands by tracking core live dashboard metrics and leveraging day-over-day (DoD) performance analysis to refine product sequencing, host scripting, and traffic allocation. • Built standardized livestream SOPs and script frameworks, and implemented replay-based performance analysis to optimize host delivery, product sequencing, and pricing strategy—improving overall live efficiency and GMV predictability. • Executed PacSun’s Mega Live series, driving $365K+ GMV across key campaigns through real-time data monitoring, traffic allocation, and in-session optimization.
• Shop Sample Center Operator

  TikTok

  2024.01-2024.05

  (5 months)
• Marketing Data Assistant

  Emory University Department of Economics

  2023.07-2023.12

  (6 months)
• Research Assistant

  NetEase

  2020.08-2022.05

  (2 years)

  (1 year 10 months)
• Digital Business Solution Analyst

  Sunac Culture

  2021.07-2021.08

  (2 months)
• Market Data Analyst

  Wuchan Zhongda Group

  2021.04-2021.07

  (4 months)

Educational experience

• University of Southern California - Marshall School of Business

  MS, Business Analytics

  2022.08-2024.05

  (2 years)
• Emory University - Goizueta Business School

  Finance + Economics

  2018.08-2022.05

  (4 years)
• Guanghua School of Management, Peking University

  Finance + Marketing

  2021.03-2021.07

  (5 months)
• Goizueta Business School

Certificates