Work experience

• Director Of Retail Marketing

  Dyson

  2022.04-Current

  (3 years)

  9 years 11 months (3 years 1 month)
• Senior Retail Marketing Manager

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  2018.01-2022.04

  (4 years)

  (4 years 4 months) Oversee in-store experience and marketing campaigns for retail channel.
• Retail Marketing Manager

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  2015.06-2017.12

  (3 years)

  (2 years 7 months) Drive retail marketing projects for product launches, promotions and events across 8 national accounts through collaboration with internal and external partners. Focus on omni-channel tactics, from concept to final execution, including CRM, social, display, print and in-store. Of note: Launched Dyson's first humidifier, purifier, hair dryer and robot vacuum.
• Account Supervisor

  Leo Burnett

  2014.10-2015.06

  (9 months)

  3 years 1 month Managed creative development and sell-in of TV and OLV for Kellogg's kid portfolio of morning foods, including Froot Loops, Innovation and Promo. Collaborated with three partner agencies to deliver integrated, omni-channel campaigns. Orchestrated strategic project to understand and study kid humor. Of note: Partnered with Rovio Entertainment to launch Kellogg's-branded levels inside Angry Birds Space.
• Senior Account Executive

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  2012.06-2014.10

  (2 years)

  (2 years 5 months) Oversaw the strategic and creative development of Sprint's in-store promotional marketing materials. Authored strategic POVs to optimize retail communications and enhance customer experience.
• Account Executive

  Euro RSCG

  2010.10-2012.06

  (2 years)

  (1 year 9 months) Managed Citibank’s direct mail, digital and print communications to potential and existing card members by writing briefs, setting schedules and collaborating between clients and the creative team. Of note: Converted 3 million existing cardholders to a new card and rewards platform. Developed marketing materials to launch an elite credit card in three global markets.
• Assistant Account Executive

  RPM Advertising

  2009.03-2010.10

  (2 years)

  2 years 5 months (1 year 8 months) Day-to-day contact on 3 accounts. Managed over 100 monthly projects while supervising 2 account coordinators.
• Account Coordinator

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  2008.06-2009.03

  (10 months)

  Served as point of contact on 3 accounts while assisting with day-to-day activities, including managing over 50 monthly creative briefs, proofreading all materials and communicating client feedback with creative team. Worked on direct mail, print, out of home, tv, radio and digital projects with the responsibility of trafficking final materials.
• Student Ambassador

  Loyola University Chicago

  2004.01-2008.01

  (4 years)

  Provided tours of both Chicago campuses to prospective students and their families. Interviewed and trained new Student Ambassadors. Conducted research project on how to tailor the tour experience to the Millennial Generation.
• Marketing Intern

  The Monogram Group

  2007.05-2007.08

  (4 months)

  Performed daily operations for the company as well as assisting in client services, creative initiatives and research.

Educational experience

• Leo Burnett University

  2012.01-2014.01

  (2 years)
• Loyola University of Chicago

  Marketing, International Business, Psychology

  2004.01-2008.01

  (4 years)

Certificates