Justin
Sports Marketing Specialist
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Work experience
Sports Marketing Specialist
Hisense USA2024.04-Current(a year)• Manage sports sponsorships, including the NBA, Golden State Warriors, the FIFA World Cup, 2024 Euro Cup. • Assist in sponsorship activation, including planning, execution, and measurement of sponsorship programs to maximize return on objectives. • Execute all social media initiatives to be posted to platforms like Instagram, Facebook, X, etc. • Collaborate with cross-functional teams including brand marketing, sales, product, and retail to ensure internal alignment and cross functional integration of major sponsorship initiatives. • Assist in developing and managing communication efforts, both internally and externally, regarding updates and developments in our sports marketing initiatives, including contributing to newsletter additions for timely distribution to key stakeholders. • Collaborate closely with internal and external social media management to strategically showcase sports partnerships across our social media accounts, maximizing visibility and engagement with our target audience. • Conduct market research and analysis to identify and evaluate net new opportunities or related opportunities that will help Hisense further brand objectives through sponsorship. • Collaborate with league, team, media and lead agency partners to ensure proper delivery and leveraging of sponsorship assets, including IP, media, promotional rights, tickets, and hospitality. • Handle administrative responsibilities related to sports marketing activities, including invoice management, data input and monthly HQ reporting. • Provide support to the Head of Brand Marketing on HQ projects and reports, extending beyond sports marketing initiatives, by contributing insights, analysis and assistance as needed to ensure comprehensive and effective brand strategies.Marketing Assistant
QBK Sports2024.01-2024.04(4 months)• Operated all social media platforms (i.e. Instagram, Facebook, TikTok) • Created social media copy and graphics and set up with Meta Business Suite to post daily/weekly • Created newsletter copy and graphics to send out weekly • Created posters for in-house marketing, including electronic flyers for tournaments, leagues, programs • Took photos during tournaments, leagues, and programs in the facility to use for graphics • Filmed content to create Reels, TikTok, Youtube, etc. • Various admin and data management tasksAssistant Coach
Youth Athletes United2023.10-2024.04(7 months)• Coached various sports including basketball, soccer, flag football, etc. during after school programs to elementary school kidsFootball/Talent Marketing Intern
GSE Worldwide2023.05-2023.08(4 months)• Researching current and prospective clients to help understand their "brand" positioning and prospective corporate partners. • Learning how to prepare marketing materials and proposals for potential clients and companies. • Researching and generating potential leads for client engagements and partnerships. • Learning how client endorsement and appearance agreements are negotiated and drafted. • Assisting in servicing daily needs of clients (e.g., coordinating logistics forcelebrity client appearances and events) • Interacting closely with the company's team of agents and salespeople to learn about some of their daily tasks and support where possible. • Secured NIL deal for Kansas Jayhawks Quarterback Jalon Daniels with Minsky's Pizza.women's basketball manager
Syracuse University Athletics2019.09-2023.03(4 years)(3 years 7 months) • Conducting shooting, passing, and running drills in practice • Help run plays in practice as a practice player • Providing logistical and team support for every game both home and away • Offering one-on-one training during non-practice times, includes rebounding, playing light defense and helping the players improve their game • Handling team equipment and bags • Travel with the team to other ACC schools for games and tournamentsBasketball Operations Assistant
Vancouver Bandits2022.05-2022.08(4 months)• Assist with rebounding and passing at practice and games • Running main practice clock and shot clock using Daktronics 5000 series control set • Providing players with extra training assistance after practice like rebounding and playing light defence to help improve their game • Handling team equipment (i.e. jerseys, towels, stationary bikes, basketballs,etc.) • Working floor wipers during games • Saw various aspects of operating a professional basketball teamSales Associate
Sneakerbox2020.07-2021.12(2 years)(1 year 6 months) • Selling shoes and clothes • Checked in stock and unboxing new shipment • Organize online raffles and raffles pickups for rare shoes • Hands on with newer athletes signature shoes like Nike, Adidas, Reebok, JordanIntern Coach
G2 Basketball Academy2017.02-2020.12(4 years)(3 years 11 months) • Coached player development to grades K-7 weekly multiple times a week • Ran shooting drills, dribbling drills, scrimmage, etc • Provide coaching assistance at summer camps • Organized tournaments for competition especially during COVID due to limited options • Camera work experience with the video content teamMedia Relations Intern
NCAA2019.03-2019.03• Helping out with the media • Supervision on the court when the teams are practicing with the media around • Attending press conferences • After games, box scores would be taken to the media conference rooms for the players and coaches to analyze • Assisting with halftime and final box scores • Delivering printed box scores to the media people sitting court side so they have the material they need for their workLive Different Club Social Media Manager
Sentinel Secondary School2017.09-2018.06(10 months)• Running social media platforms like Instagram, Facebook, etc
Educational experience
Monroe University
MBA2024.09-2026.05(2 years)Syracuse University
Sport and Fitness Administration/management2018.09-2023.05(5 years)Sentinel Secondary
Diploma2015.09-2018.06(3 years)Meadowridge School
2013.09-2015.06(2 years)Syracuse University
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