Summary

Work experience

• Marketing Content Specialist

  LINGA

  2024.12-Current

  (2 years)

  (1 year 7 months) • Create content across blogs, landing pages, email campaigns, case studies, product marketing materials, and social media channels • Wrote the full website copy for the LINGA and Hybrid Payments redesigns, shaping the messaging, structure, and voice across both sites. • Develop internal and external communications for merchants, partners, resellers, and white-label audiences • Collaborate on product launch campaigns by helping shape messaging, campaign assets, video scripts, and multimedia content across digital channels • Apply SEO best practices to website and campaign content while helping improve website traffic, email engagement, and LinkedIn audience growth
• Marketing Specialist

  FMG

  2022.01-2024.12

  (3 years)

  • Ghostwrote articles, thought leadership pieces, website copy, and marketing content for financial advisors and wealth management brands. • Produced video content from initial concept through filming, editing, and publication across digital channels.••••Wrote website and campaign copy that clarified brand messaging and helped drive organic growth. Partnered with internal teams to develop campaign messaging and content strategies for B2B audiences. • Developed content across blogs, landing pages, email campaigns, case studies, product marketing materials, and social media.
• Brand Manager

  Tallahassee Healing Prayer Ministry

  2020.04-2022.01

  (2 years)

  (1 year 10 months) • Ran and improved churches social medias while tracking KPI's and analytics to improve marketing performance and organic outreach • Updated church website, optimizing SEO and user experience • Introduced email marketing campaigns to improve community outreach, bring in more church goers, and improve overall engagement • Led brand campaigns to establish a recognizable brand voice, style, and tone
• Senior Sales Associate/Chocolatier

  Godiva Chocolatier

  2018.03-2020.05

  (2 years)

  (2 years 3 months) • Generated brand awareness and positive product impressions by designing appealing displays in store to increase revenue • Designed and created various chocolate creations and marketed them to customers • Assisted customers walking into the store with any questions or issues they may have had
• Digital Marketer

  Framevine

  2019.03-2020.03

  (a year)

  (1 year 1 month) • Boosted organic marketing through SEO optimization and engaging content creation • Measured KPIs such as CTR, Open Rates, Conversion Rates, and overall engagement which were used to improve email campaigns • Utilized diverse content to convert leads into clients • Implemented paid marketing strategies on platforms like Facebook, Instagram, Twitter, and Google to increase revenue
• IT Intern

  S-One Holdings Corporation

  2014.03-2014.09

  (7 months)

  • Integrated the employee database into Outlook emailing service • Monitored servers and computers to ensure technological systems were working correctly • Increased company revenue by coming up with the idea to sell unused/ unwanted technology online
• Sales Associate

  Tidewell Hospice

  2012.04-2013.08

  (a year)

  (1 year 5 months) • Sort incoming donations into categories and check for damaged or unclean goods • Test electronics and fix if possible • Assisted customers in finding certain items or helping them move furniture or other heavy objects • Using the cash register to ring up transactions
• Volunteer Staff

  Nate's Animal Rescue

  2012.03-2013.08

  (a year)

  (1 year 6 months) • Worked with potential pet adopters to help them find a furry friend that they would love • Cleaned the kennels/pet living areas and the pets themselves • Fed pets and ensured they were in good health

Educational experience

• Florida State University

  Information Communication Technology

  2016.05-2020.12

  (5 years)