(2 years 3 months) Employed by MRM//McCann, supporting Google. • Roofed under Google’s Hong Kong Large Customer Sales (LCS) team, reporting to the GrCN Online & Offline Specialist team, which serves Google’s top spending clients across HK, TW, GrCN, & KR. Serving as the exclusive SA360 Specialist in the GrCN region, my key clients include AIA, Cathay Pacific, Hilton, HSBC, SCB, and many more, utilizing SA360. • My primary focus is on driving media spending on Google. I maintain a close partnership with the Global Product Team to gain early insights into Google’s latest Search and AI solutions to drive feature adoptions that reflect results in my market. Having a profound understanding of the Google Marketing ecosystem has enabled me to implement the most relevant SEM strategies that maximize ROI for my clients. Leading clients to navigate savvily with the latest SA360 and Google Ads features, ensuring they remain at the forefront of the SEM/SEO domain amidst the evolving AI-driven search environment, complementing the release of Google’s AI Overview and AI Mode. • Collaborating with clients/agencies to conduct holistic health checks and data analysis to uplift SEM performance and unlock new opportunities. That includes bidding, account management, assets development, and strategically utilizing first and third-party data. • Achieving 17% YoY growth for GrCN SA360, making it the highest growth in the APAC.

(2 years 3 months) Employed by MRM//McCann, supporting Google. • Roofed under Google Hong Kong Large Customer Sales (LCS) team, reporting directly to the GrCN Online & Offline Specialist team that serves Google’s top clients in HK and GrCN clients. • As the sole SA360 Specialist in the GrCN region, my primary clients include HSBC, Cathay Pacific, AIA, and Klook, along with other LCS clients under HK, CN, and TW. • My KPM includes staying closely connected with the global team on product updates, implementing new/existing features and strategies that are propitious for top clients, leading the clients on to building innovative solutions/case studies that are results-driven that can further optimize and lift account performances, health checking, and troubleshooting performance issues/product bugs, conducting clients feedback to further enhance product experiences with the global team, and provide product demo/seminar on SA360. • Successfully led numerous clients in optimizing their campaign performance and ROI through the implementation of Value-Based Bidding (VBB). • Collaborated closely with clients to integrate Google and 3P APIs into SA360, enabling more granular data retrieval and analysis. This enhanced data integration facilitated more precise account optimization and ad-level performance adjustments. • Achieving a remarkable 17% YoY growth for GrCN SA360 in 2023, making it the highest growth in the APAC region.

1 year 4 months

(1 year 3 months) • Task Strategic is an advertising agency focusing on locally based clients; Koi Kei Bakery (鉅記餅家), 5100 Tibet Water, Meyer Cookware, Yummy House (美味棧), Diamond Water Filter, EMSD, and more. Task Strategic spent six years uplifting Koi Kei Bakery sales to Macau's NO. 1, winning over 74.4% share of the pastry souvenir market in Macau. • Working directly with the general manager. Responsible for liaising and executing our client's ideas into creative expressions, bridging the creative and production team to ensure the campaign was delivered within the timeframe and under budget. • Conducting research and analysis to determine the most effective social media platforms for client campaigns based on audience demographics, industry trends, and campaign objectives. Advise clients on the best media strategies to achieve their business goals. The platform includes Little Red Book, Douyin, Facebook, Instagram, and Google Ads. • Day-to-day task includes overlooking upcoming and ongoing campaigns/ events (on and off sites), budgeting, copywriting, media contact, creating presentations, and research to provide marketing solutions that are reliable and relevant to our clients.

• Responsible for the content creation of 3 main clients’ Instagram accounts: Nomad Caviar, Madeline Thompson, and Claybrook. • Designed a seasonal packaging design for Nomad Caviar x Rosewood Hotel, Nomad Vodka/Sake and a new logo for Light of Prometheus.

• Active Communication provides presentation skills, executive presence, self-awareness development and team-building training for C-suite clients across Asia. Their client includes BNP Paribas, Societe Generale, Barclays, Euroclear, DLA Piper, John Lewis, Hilton, HKJC, HKU MBA, and many more. • Managing client relationships and developed new marketing prospects for virtual interactive learning. Attending 50~ training equipped me to present, market and bring in new / strengthened current client relationships with Active Communication.