Juarez
Live in United StatesNationality
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Summary
85% Extensive background in creative project management, social media strategy, visual production, and brand coordination within the San Francisco Bay Area. Demonstrates a versatile skill set but lacks direct experience in community-specific growth strategies (e.g., acquisition, retention, activity enhancement).
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
The candidate has extensive experience in project and social media management but does not provide specific evidence of executing community growth strategies such as user acquisition, retention, or activity enhancement.
2, Familiarity with the US market (social media, user habits, cultural background)
Candidate has significant experience in the US market with social media strategy, consultation, and implementation, especially for California-based entities, demonstrating familiarity with US user habits and cultural background.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
Proven experience in managing and strategizing social media platforms such as Facebook, Instagram, Twitter, and Google Ads is explicitly listed. However, no mention of TikTok, Discord, or Reddit.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
Demonstrated extensive experience in creating and managing social media content for brand awareness and marketing, including graphics, videos, and ad copy.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
No direct mention of online or offline event planning and execution, promotion, user recruitment, or feedback optimization within the provided resume.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
The candidate has experience analyzing social media engagement and ROI for optimization of marketing strategies, which aligns with analyzing user behavior and optimizing strategies.
7, Must be located in San Francisco Bay Area
Candidate is located in Oakland, California, which is within the San Francisco Bay Area.
Work experience
Creative Manager, Social Media/Brand Coordinator, and Visual Producer
Zgo Photography and Design2015.01-Current(11 years)Creative Project Manager • Managed all creative projects from idea to execution. • Team building • demonstrating transparent leadership, clear communication, and emotional intelligence to develop strategies and reach team goals. • Consulted and strategize client’s social media marketing plan to build visual brand awareness. • Met budget targets and create financial reports. • Acquiring releases, managing various contracts, time management, studio management, asset management, and managing vendor schedules. • Cultivated and strengthened client relationships, building loyalty, and retention. • Onboard/trained new staff for projects; processes, procedures, and mission statement. • Monitored all projects progress, benchmarks, objectives, and goals – team management software. • Created and conducted presentations, organized team meetings including brainstorming, clients’ brand concepts, marketing lifecycle stages, promotion launch dates, and to clients regarding project scope and marketing lifecycle. Brand Awareness/Social Media Strategist • Managed, created, social media ads, monitored engagements, and analytics (Facebook, Instagram, Google ads, Twitter) developing brand awareness. • Created graphic designs using images/videos for clients for marketing campaigns via social media. • Managed SEO and analysis related to ROI for clients, strategizing adjustments to social media marketing objectives and goals. • Created Google, Instagram, Twitter, YouTube, and Facebook Ads for clients using our digital assets. Visual Producer • Producer for all creative projects – set•up shoots, manage staff, scout locations, budget management, and manage vendors. • Editor for all media included images and videos using Adobe CC Suite. • Managed all digital assets and storage. • Pro photographer and videographer > ads, publications, products, real estate, and fashion. Show lessCommercial Real Estate Research/Architect Photographer
CoStar Group2019.03-2021.12(3 years) Researched commercial properties for construction status, tenant occupies, and analysts. Entered data into several internal and external CRMs. Coordinated and scheduled commercial photography shoots with property brokers and building strong business relationships with clients. Project managed creative projects with commercial property managers – identified key visual marketing assets required, developed concepts, and coordinated multiple deadlines. Created high•impact marketing images and video assets for commercial and multifamily properties, and commercial drone footage (FAA UAS certified). Edited videos and images using Adobe CC Suite for business marketing purposes. Show lessDatabase management, Marketing Outreach Specialist, and Administrative Support
Berkeley YMCA Head Start Program2006.04-2012.05(6 years) Managed California state contracts related to federal government funding. Improved the workflow of the CRM processes for internal employees. Organized, data entry, and managed workflow for large volumes of data into company databases, and time•sensitive State contracts. Classified data into specific categories such as health and education. Cross•functioned with other department on reporting issue and procedures. Managed and trained community outreach teams, defined marketing targets and goals included researching, analyzing, and reporting from Census data. Trained the internal staff on company•wide procedures and open enrollment goals. Achieved a 25% increase and built an enrollment waitlist for future school years. Show lessTechnical Support, Process Engineer Writer, Email Team Lead Support
SBC Communication Internet1998.05-2006.02(8 years)(Technical Support)• technical supported customers via phone and email support systems. Support included helping customers install software, set up email settings, guide them through hardware and software communication issues. (Email Support Team Lead) – manage a team of 12 technical support agents in the development of email technical support service. I trained agents to write better responses to customers, developed better email messaging for faster and effective responses, and build relationships with customers. Measurable resulted in lower call wait times for customers, agents understood how their responses to customers affected the number of customer escalations, and agents learned how to identify customer technical level to better respond to customer technical issues. (B2B Process Engineer Writer) • supported business customers who required Internet services for business purposes. I worked and developed relationships with vendors, field techs, and technical engineers to deliver business Internet services to single or multiple locations. Wrote procedures and processes that mapped what directions are required to take, from first customer call to the completion of services ordered. Show less
Educational experience
City College of San Francisco
Mass Communication/Media StudiesCurrentLos Angeles City College
Completed coursework, Television and Film Production, 4.0CurrentUniversity of Phoenix
Bachelor of Business Administration BS, Business Administration, Management, Marketing, 3.952008.01-2014.01(6 years)New York Institute of Photography
Professional Photography, Photography, 4.02000.01-2002.01(2 years)
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