• Drive local brand and marketing strategy for Shark home appliance categories in France. • Lead go-to-market execution for new product launches across retail, trade, digital,PR and social channels. • Translate global brand positioning, messaging and creative assets into locally relevant activations. • Work hand-in-hand with social media and PR teams to brief agencies, creators and influencers. • Analyze consumer needs, market trends and competitive dynamics to shape activation recommendations. • Coordinate cross-functional teams and external partners to deliver impactful in-market execution. • Achievements: Viral launch of ChillPill and PowerDetect Speed in France in 2026,increasing local brand visibility and consumer engagement

• Develop and implement brand strategies driving growth and market share. • Lead cross-functional teams and agencies for aligned plans execution. • Conceive and execute annual marketing plans (TV, digital, in-store...). • Launch consumer-driven innovations and conceive amplification plans. • Analyze market trends and consumer insights to drive strategic decisions. • Oversee brand budget and ROI analysis to optimize marketing spend. • Achievements: +25% penetration in one year, 1st brand driving category growth in 2023, +8% value sales in a value declining market (YTD 2025).

• Conceive and execute annual marketing plans (TV, digital, in-store...). • Lead cross-functional teams and agencies for aligned plans execution. • Launch consumer-driven innovations and conceive amplification plans. • Identify key business drivers and reflect them into the forecast. • Analyze the P&L and look for improvement opportunities. • Oversee brand budget and ROI analysis to optimize marketing spend. • Analyze market trends and consumer insights to drive strategic decisions. • Achievements: 2 launches awarded product of the year (2020/2022), +4% value growth and increased profitability in 2021 (commodities crisis context).

• Performance and effectiveness analysis of implemented actions (promotion,merchandising, assortment). • Carrying out periodic analyzes on the entire category. Innovations tracking. • Development and management of specific brand projects. • Preparation of customer meetings: arguments, rankings, ad hoc analysis, etc. ABOUT ME 92100 Boulogne Billancourt 06 01 18 47 23 juandiegopava@hotmail.com CORE COMPETENCES Product & Go-to-Market Strategy Cross-functional Leadership Strategic Brand Management Market & Consumer Insight Analysis Budget Management & ROI Analysis LANGUAGES French Bilingual English Bilingual Spanish Native SOFTWARE SKILLS Nielsen Kantar panel Excel Power point Word

• Innovation and assortment tracking • Development and monitoring of promotional actions. • Market analysis (Market shares, competitive intelligence, sales monitoring, ...) • Implementation of marketing and communication actions. • Daily support of internal and external sales forces. • Events organizations (trade fairs, client presentations, etc.)

• Manage day-to-day operations for brand trackers and ad-hoc studies. • Conduct preliminary analysis and present insights to clients. • Evaluate advertising impact and campaign effectiveness. • Oversee project timelines and ensured smooth execution.