2023 - octubre de 2024 (1 año 8 meses) • Orchestrated strategic event planning and execution across Colombia and Ecuador, ensuring alignment with Huawei's global brand identity and adherence to brand guidelines. • Developed creative briefs, Statements of Work (SOW), Project Requirement Analysis (PRA), and Bills of Quantities (BOQs) to drive targeted event experiences. • Collaborated closely with commercial and presales teams to analyze Named Accounts (NA), Non-Named Accounts (NNA), and the commercial and distribution sectors. Developed tailored messaging and solutions through events and digital campaigns to meet customer needs effectively. • Guided distribution and commercial partners in developing annual marketing and digital plans, leveraging industry-specific content to attract and convert leads. • Shaped customer experience journeys across education, ISPs, government, finance, hospitality, oil, and manufacturing sectors, ensuring alignment with buyer personas. • Implemented marketing strategies and customer journey maps to drive engagement and loyalty, maintaining brand integrity and achieving business goals.