Joshua's Resume

Joshua

Live in United States

Nationality

Summary

87% The candidate has diverse experience in marketing, community management, and digital strategy roles. Currently serving as a Community Manager in San Francisco, they possess community growth experience and social media operation skills. Although they have a rich marketing and content management background, the community-specific strategies and US market familiarity can be inferred from their roles. However, their focus seems more on marketing than on detailed community engagement and event planning. Their strength lies more in marketing campaigns than directly in community activities. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) The candidate's role as a Community Manager at The Yard and their experience in digital marketing and strategy roles likely involve aspects of user acquisition, retention, and activity enhancement. 2, Familiarity with the US market (social media, user habits, cultural background) The candidate has worked extensively in the US market, particularly in the San Francisco Bay Area, and has managed social media and digital marketing strategies for US-based organizations. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) The candidate's work experience at organizations like Google and others involves the operation and management of social media channels such as Facebook, Instagram, and Twitter. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) The candidate has extensive experience in content creation and management, from their work as a Content Marketing Manager at Google and similar roles, which included planning and executing content strategies. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) While the candidate has managed marketing campaigns and digital strategies, there is no specific evidence of their experience in planning and executing offline events. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) The candidate's roles in digital strategy and marketing likely involve data analysis capabilities essential in monitoring and optimizing marketing campaigns and user engagement. 7, Must be located in San Francisco Bay Area The candidate is located in San Francisco, California, United States, fulfilling this location requirement.

Work experience

Community Manager
The Yard
2023.06-Current
(2 years)
Director, Digital Marketing and Strategy
Jewish Community Center of San Francisco
2020.12-2022.04
(a year)
Led digital marketing efforts for the organization with a focus on customer acquisition and audience engagement across web, email and social media through owned and paid strategic creative marketing campaigns. Managed a digital marketing team consisting of a senior email marketing manager and social media coordinator with weekly check•ins and regular performance reviews to support employee growth trajectory. Spearheaded communication strategy for youth & family programs, including time•sensitive, highly•detailed pandemic•specific emails and program updates as well improved processes for customer to access need•to•know information on jccsf.org. Crafted creative copy including social media posts, email body copy and subject lines, keyword•optimized web copy and out•of•home signage and advertising. Oversaw Wordpress website content and participated heavily in the strategy and design of the launch of a new site with improved structure, function and flow. Managed relationships with the digital agency of record and advertising partners through weekly and quarterly check•ins and annual contract negotiations. Show less
Marketing Account Manager
Jewish Community Center of San Francisco
2019.07-2020.12
(2 years)
Developed integrated marketing campaigns for Youth & Family and Jewish Life programs as well as the development and oversight of the organizational social content strategy.
Content Marketing Manager
Google
2018.07-2019.02
(8 months)
Developed and executed the end•to•end content promotional strategy for episodes of Google’s “Search On” video documentary series published on YouTube and google.com/about and marketed through the use of @google owned and paid Instagram, Facebook, Twitter, LinkedIn, and homepage properties.
Content Marketing Manager
One World Play Project
2017.08-2018.07
(a year)
Refreshed and refocused the brand’s web presence and social content strategy with punchier stories and fresh visual assets by developing relationships with existing customers and partnerships with relevant content creators.
Sales & Account Manager
Sufferfest Beer Company
2016.11-2017.07
(9 months)
Territorial sales, account management, and brand representation for a fitness•inspired California•based craft brewery. Major Bay Area accounts included Whole Foods, BevMo!, Gus's Community Market, Mollie Stones, Healthy Spirits and many other independently owned retailers.
Marketing Manager
Google
2014.09-2016.02
(a year)
As a member of the Search and Mobile Apps brand marketing team I was responsible for the overall integrated social marketing strategy for Google Photos and worked cross functionally with internal stakeholders and external agency partners to develop, execute, and analyze owned, earned and paid campaign and drumbeat content. Co•pioneered influencer marketing at Google through agency partnerships with PopularPays, Collectively and GrapeStory in support of the Google Photos launch efforts. Developed the brand voice for Google Photos owned social accounts grew the Google Photos Twitter handle to over 40k followers in less than six months. Planned, executed, and measured paid social campaigns on Snapchat, Twitter, Instagram, Vine and Periscope on both owned and influencer channels, including over $1M paid Twitter campaign. Show less
Marketing Manager
Google
2012.07-2014.09
(2 years)
As a member of the G+ Community Partnerships marketing team I was responsible for promoting the work of the team both internally, through weekly curated email reports, and externally, through the daily management of social channels, the Hangouts On Air website, the curation and management of the G+ Suggested User List and production of the G+ Weekly Update email. Owned the content strategy for the official Google+ social channels and grew the following from 1 to 12 million followers in three years. Served as product marketing manager and content manager for the Live Events in Search feature. Oversaw the weekly production and publication of the external facing Google Brand Innovators newsletter with over 12k recipients for over two years. Show less
Field Marketing Manager
Google
2011.01-2012.06
(a year)
As the team lead for the pilot city of an experimental Google Maps field marketing project, I was responsible for hiring and managing a 10 person field marketing team that introduced popular Portland SMBs to Google products like Google Places, Talkbin and Punchd. Managed strategic business relationships in the city with the Trail Blazers, Timbers, Special Olympics, Venture Portland, and Portland Business Alliance. Assisted in Google's "Get Your Business Online" events throughout Oregon, New York, California and a few other states. Show less
State Association Manager
United States Bowling Congress
2009.01-2010.01
(a year)
As the Oregon State USBC Association Manager, I was responsible for managing the day•to•day operations of Oregon’s 501•c3 state amateur bowling organization and the coordination and promotion of the seven annual state tournaments with the end goal of increasing membership and interest in the sport of amateur bowling.