Work experience

• Senior Account Director - Business Development

  BackLite Media

  2020.11-Current

  (5 years)

  职位:Destinations (4 years 5 months)
• Senior Sales Manager

  Viola Outdoor

  2015.10-2020.11

  (5 years)

  (5 years 2 months) Client-facing responsibilities and projects • Selling OOH Mediums (Bridge banner, LP, Buses, Hoardings) for Viola Outdoor, the exclusive OOH supplier in Abu Dhabi. • Promoting OOH digital solution for AD Market. Our new solution is supported with data, analytics, traffic figures, and vehicle count, filtered target audience, and most importantly showcasing the result of any campaign through a performance report. • Build sales strategies to penetrate the market bases and make sure we are having our market share. • Developed my relationships across the Media agencies and direct clients. • Built a large database of active clients and networks in Dubai and Abu Dhabi, focusing on diversifying Viola’s connections with different sectors. • Constantly built and engaged marketing strategies with corporate business leaders in the UAE • Improved my clients’ marketing strategies and usage of OOH products to connect better with customers
• Sales Account Manager

  Kassab Media

  2014.10-2015.10

  (a year)

  (1 year 1 month) • Sponsorship & spots sales for SkyNewsArabia.com TV + RADIO • Digital media sales for Kassab Media Digital portfolio on websites like SkyNewsArabia.com; DubaiCars.com; Read.com; bayt.com, Akhtabout.com, etc... • Source new sales opportunities through a combination of follow-ups to inbound leads and outbound cold calling and emailing, at the same time owning the entire sales process from prospecting to completion of the sale. • Worked with programmatic media software suppliers to add an SSPs to be able to sell Kassab media websites, and mobile ads on ad exchange. • Set deals with Agency trading desks like Publicis, Omnicom for premium banners on some of the high demanded websites. • Have a thorough understanding on programmatic software’s DSP, SSP, DMPs, Ad Networks and AD exchange. • Aggressively prospect, develop, and close leads using a variety of sources. • Work directly with clients to discuss and assess their requirement and then develop customized solutions to drive leads to their business. • Meet and exceed individual daily, weekly and monthly sales goals. • Communicating site analytics and digital campaign successes to clients and media agencies. • Tracking activity, progress and results to share with the management.
• business development manager - food portfolio

  G.Vincenti &Sons FMCG

  2013.09-2014.11

  (a year)

  (1 year 3 months) • Managing Hypermarkets in Jbeil, Keserwan region for G.Vincenti & sons food portfolio(Barrilla; Lesieur; Maxim's; Harry's; Puget ... • Work on analyzing business results with my manager and come up with ideas and recommendations on how the business can grow for my clients. • Assist my manger in the development, implementation and evaluation of channels programs and plans to maximize return on investment. • Maintaining efficient & effective reporting systems for tracking prospects from initial enquiry through to close. • Manage the budget allocated to the unit for monthly as well as yearly plans. • Coming up with plans in order to achieve desired monthly and yearly target with the customer.

Educational experience

• Notre Dame University - Louaize

  Marketing

  2008.01-2013.01

  (5 years)
• College Central Jounieh

  International Economics

  1995.01-2008.01

  (13 years)

Certificates