Jorge
VP Marketing and Sales
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VP Marketing and Sales
Endress+Hauser Optical Analysis2017.08-Current(9 years)13 years 10 months (8 years 9 months) > Led global commercial organization across sales, marketing, service, business development, product management, and fulfillment, managing 40- person team and influencing matrixed network of ~500 professionals across 50 subsidiaries and 50+ distributors. > Scaled global business to $100M+ over ~7 years, delivering sustained profitable growth in North America and international markets, commercial transformation, and product platform modernization. > Built specialized global commercial and service capability for advanced analytical instrumentation, enabling adoption of complex technologies across highly technical industrial markets worldwide. > Directed commercialization of next-generation spectroscopy platforms, driving global adoption and exceeding unit sales forecasts by 23% across main product lines. > Spearheaded platform renewal of legacy technologies through a $30M innovation investment, transforming early-stage products into scalable, manufacturable global platforms that improved reliability, market adoption, and profitability. > Improved gross margins by 3.5% over 5 years by implementing value-based selling, pricing discipline, and elevating commercial execution across global teams. > Drove $15M in incremental revenue by securing enterprise frame agreements with multiple strategic global customers and expanding multi-site, long-term partnerships.Chief Operating Officer
Endress+Hauser Optical Analysis2014.07-2017.08(3 years)(3 years 2 months) > Managed $18M in operating expenses, $3M in capex, and $6M in inventory while improving inventory turns from 3.5 to 5.2 and enhancing productivity through 30% yield improvement, 8% throughput gains, and a $25M strategic investment plan. > Retained ~90% of employees during integration, preserving critical technical, operational, and commercial expertise and ensuring continuity across global customer relationships. > Sustained 12.5% annual revenue growth to exceed $50M in net sales despite oil and gas market downturns by driving operational execution and commercial alignment. > Increased EBITDA by an average of 17% annually over 3 years by improving portfolio focus, operational efficiency, and financial discipline.VP, Sales & Marketing
Endress+Hauser Optical Analysis2012.07-2014.07(2 years)(2 years 1 month) > Led commercial continuity post-acquisition of SpectraSensors, guiding transition into globally integrated Endress+Hauser division while preserving revenue momentum and key customer relationships. > Developed and executed a 5-year integration strategy aligning brand, channels, service architecture, and operating systems, driving 30%+ annual revenue growth in 2013 and 2014. > Directed global migration of the commercial model into Endress+Hauser’s subsidiary network while building service capability across 45 countries to improve customer retention and support scalability. > Drove market expansion for Kaiser Optical Systems in oil & gas and chemical sectors, generating ~$5M in new revenue and supporting long-term growth across additional industries.VP Sales & Marketing/Director International
SpectraSensors, Inc.2006.01-2012.07(7 years)(6 years 7 months) > Joined a venture-backed industrial technology startup at the 8-employee stage and helped scale company to $25M+ in revenue while preparing the business for a successful acquisition by Endress+Hauser. > Established a global go-to-market infrastructure spanning 45 representatives and distributors across 5 continents. > Partnered with the CEO and venture capital investors to influence the growth strategy, guide product roadmap development, and support multiple funding rounds leading to a successful exit. > Recognized with the Frost & Sullivan Technology Innovation Award and Inc. 5000 fastest-growing company honors. > Commercialized NASA Jet Propulsion Laboratory-origin sensing technology into a new industrial measurement category for oil & gas, enabling advanced natural gas quality analysis across global energy markets. > Delivered 60%+ revenue CAGR over 5 years by creating new markets, expanding global customer adoption, and building solid commercial execution across multiple industrial sectors.Director Latin America Emerson Process Control
Emerson2002.02-2006.01(4 years)10 years > Drove corporate growth initiatives across 55 countries for a $5.5B global portfolio, aligning strategy and execution across 60 divisions and 80 markets while producing the monthly International Board Letter for the CEO. > Delivered 20% revenue growth to $42M and doubled market share in Latin America and the Middle East by building regional teams and executing targeted expansion strategies for Rosemount Analytical division. > Managed 9 P&L units across 2 regions while advising senior leadership on performance, trends, and cross-division growth opportunities to improve globalmarket execution.Corporate Director, International Business Development
Emerson2000.02-2002.02(2 years)(2 years 1 month) > Drove corporate growth initiatives across 55 countries for a $5.5B global portfolio, aligning strategy and execution across 60 divisions and 80 markets while producing the monthly International Board Letter for the CEO. > Delivered 20% revenue growth to $42M and doubled market share in Latin America and the Middle East by building regional teams and executing targeted expansion strategies for Rosemount Analytical division. > Managed 9 P&L units across 2 regions while advising senior leadership on performance, trends, and cross-division growth opportunities to improve globalmarket execution.Country General Manager
Emerson1996.02-2001.02(5 years)(5 years 1 month) > Established Emerson’s direct presence in Colombia, scaling revenue from ~$10M to $55M+ and building a 200-member organization across the Andes region. > Led all 5 business platforms and achieved 4 consecutive years as Emerson’s fastest-growing country outside Japan. > Navigated complex geopolitical and security challenges while sustaining growth and serving as President of the Security Committee, partnering with theU.S. Embassy and national leadership to support business continuity.
Educational experience
Rice University - Jesse H. Jones
, Executive MBAIMD Business School
Universidad Nacional de Colombia
Mechanical Engineering
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