Jorge

VP Marketing and Sales
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Work experience

  • VP Marketing and Sales

    Endress+Hauser Optical Analysis
    2017.08-Current(9 years)
    13 years 10 months (8 years 9 months) > Led global commercial organization across sales, marketing, service, business development, product management, and fulfillment, managing 40- person team and influencing matrixed network of ~500 professionals across 50 subsidiaries and 50+ distributors. > Scaled global business to $100M+ over ~7 years, delivering sustained profitable growth in North America and international markets, commercial transformation, and product platform modernization. > Built specialized global commercial and service capability for advanced analytical instrumentation, enabling adoption of complex technologies across highly technical industrial markets worldwide. > Directed commercialization of next-generation spectroscopy platforms, driving global adoption and exceeding unit sales forecasts by 23% across main product lines. > Spearheaded platform renewal of legacy technologies through a $30M innovation investment, transforming early-stage products into scalable, manufacturable global platforms that improved reliability, market adoption, and profitability. > Improved gross margins by 3.5% over 5 years by implementing value-based selling, pricing discipline, and elevating commercial execution across global teams. > Drove $15M in incremental revenue by securing enterprise frame agreements with multiple strategic global customers and expanding multi-site, long-term partnerships.
  • Chief Operating Officer

    Endress+Hauser Optical Analysis
    2014.07-2017.08(3 years)
    (3 years 2 months) > Managed $18M in operating expenses, $3M in capex, and $6M in inventory while improving inventory turns from 3.5 to 5.2 and enhancing productivity through 30% yield improvement, 8% throughput gains, and a $25M strategic investment plan. > Retained ~90% of employees during integration, preserving critical technical, operational, and commercial expertise and ensuring continuity across global customer relationships. > Sustained 12.5% annual revenue growth to exceed $50M in net sales despite oil and gas market downturns by driving operational execution and commercial alignment. > Increased EBITDA by an average of 17% annually over 3 years by improving portfolio focus, operational efficiency, and financial discipline.
  • VP, Sales & Marketing

    Endress+Hauser Optical Analysis
    2012.07-2014.07(2 years)
    (2 years 1 month) > Led commercial continuity post-acquisition of SpectraSensors, guiding transition into globally integrated Endress+Hauser division while preserving revenue momentum and key customer relationships. > Developed and executed a 5-year integration strategy aligning brand, channels, service architecture, and operating systems, driving 30%+ annual revenue growth in 2013 and 2014. > Directed global migration of the commercial model into Endress+Hauser’s subsidiary network while building service capability across 45 countries to improve customer retention and support scalability. > Drove market expansion for Kaiser Optical Systems in oil & gas and chemical sectors, generating ~$5M in new revenue and supporting long-term growth across additional industries.
  • VP Sales & Marketing/Director International

    SpectraSensors, Inc.
    2006.01-2012.07(7 years)
    (6 years 7 months) > Joined a venture-backed industrial technology startup at the 8-employee stage and helped scale company to $25M+ in revenue while preparing the business for a successful acquisition by Endress+Hauser. > Established a global go-to-market infrastructure spanning 45 representatives and distributors across 5 continents. > Partnered with the CEO and venture capital investors to influence the growth strategy, guide product roadmap development, and support multiple funding rounds leading to a successful exit. > Recognized with the Frost & Sullivan Technology Innovation Award and Inc. 5000 fastest-growing company honors. > Commercialized NASA Jet Propulsion Laboratory-origin sensing technology into a new industrial measurement category for oil & gas, enabling advanced natural gas quality analysis across global energy markets. > Delivered 60%+ revenue CAGR over 5 years by creating new markets, expanding global customer adoption, and building solid commercial execution across multiple industrial sectors.
  • Director Latin America Emerson Process Control

    Emerson
    2002.02-2006.01(4 years)
    10 years > Drove corporate growth initiatives across 55 countries for a $5.5B global portfolio, aligning strategy and execution across 60 divisions and 80 markets while producing the monthly International Board Letter for the CEO. > Delivered 20% revenue growth to $42M and doubled market share in Latin America and the Middle East by building regional teams and executing targeted expansion strategies for Rosemount Analytical division. > Managed 9 P&L units across 2 regions while advising senior leadership on performance, trends, and cross-division growth opportunities to improve globalmarket execution.
  • Corporate Director, International Business Development

    Emerson
    2000.02-2002.02(2 years)
    (2 years 1 month) > Drove corporate growth initiatives across 55 countries for a $5.5B global portfolio, aligning strategy and execution across 60 divisions and 80 markets while producing the monthly International Board Letter for the CEO. > Delivered 20% revenue growth to $42M and doubled market share in Latin America and the Middle East by building regional teams and executing targeted expansion strategies for Rosemount Analytical division. > Managed 9 P&L units across 2 regions while advising senior leadership on performance, trends, and cross-division growth opportunities to improve globalmarket execution.
  • Country General Manager

    Emerson
    1996.02-2001.02(5 years)
    (5 years 1 month) > Established Emerson’s direct presence in Colombia, scaling revenue from ~$10M to $55M+ and building a 200-member organization across the Andes region. > Led all 5 business platforms and achieved 4 consecutive years as Emerson’s fastest-growing country outside Japan. > Navigated complex geopolitical and security challenges while sustaining growth and serving as President of the Security Committee, partnering with theU.S. Embassy and national leadership to support business continuity.

Educational experience

  • Rice University - Jesse H. Jones

    , Executive MBA
  • IMD Business School

  • Universidad Nacional de Colombia

    Mechanical Engineering
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