Led end-to-end demand generation strategies, managing a $3M+ annual budget across digital and traditional channels, resulting in a 141.53% YoY increase in qualified leads. Develop and execute community engagement programs resulting in 60% increase in participation through innovative events and strategic content Orchestrate comprehensive event series including 20+ workshops and webinars, attracting 4,700+ attendees and delivering actionable insights for business owners Lead cross-functional team of four specialists, managing budgets and coordinating logistics across content, programming, and community initiatives Build and maintain relationships with 36 business partners and community leaders, creating valuable networking opportunities and educational content Create and manage entrepreneur-focused content strategy across multiple platforms, ensuring consistent engagement and value delivery

Built and scaled community programs team from 1 to 5 members, driving 30% YoY growth in engagement across markets Organized 10 events and 56 educational sessions, managing venue selection, content development, and vendor relationships Established video content program generating 5.1M+ views through practical business insights and success stories Managed relationships with 36 industry partners, resulting in successful co-hosted events and collaborative initiatives