Work experience

• Co-Founder

  JS Stars

  2018.04-Current

  (8 years)

  -Million-Dollar Achiever: Developed annual marketing plans and brand strategies that generated more than USD 1.5 million in revenue while maintaining strict ROI metrics - Led brand positioning, marketing strategy, and online–offline expansion for health supplement brands including Pentavite, LifeSpace, and Perdays; developed integrated marketing campaigns for brands such as Guardian, Watsons (pharmacy), Ulike (beauty tech), and Vanilla Crepe (F&B) - Managed a regional network of 10,000+ KOLs/KOCs and 100 MCNs; - Led overseas campaigns across the TikTok, IG, and X ecosystems, driving MYR 3 million in e-commerce GMV - Managed 10,000+ KOLs across Southeast Asia and partnered with 100+ MCN agencies; coordinated with advertising agencies, PR firms, and exhibition organizers to scale brand influence across Southeast Asia - Livestream operation: scaled the Elelive livestream agency to a #4 national ranking in 2019, overseeing 500+ creators - Orchestrated multi-channel performance reviews to refine budget allocation for digital campaigns and exhibitions, ensuring peak ROI and sustained brand influence
• Manager (Singapore, Malaysia, Brunei)

  MICO WORLD

  2023.09-2025.05

  (2 years)

  (1 year 9 months) Malaysia - Achieved 1,300% YoY revenue growth ($50K to $700K monthly) by spearheading personal sales and optimizing regional operations. - Business Development (Livestream & Content strategy): Led the business development team and grew active leads by 600% YOY through data-driven outreach and high-conversion sales funnels - Set up the operations from scratch in Malaysia, Singapore, and Brunei - Spearheaded brand entry into Southeast Asia by managing high-budget media purchasing and aligning localized marketing with product/content teams - Directed user acquisition, retention, and reactivation strategies for high-value users across in-house and competitor platforms
• Operations Manager

  bilibili Group

  2022.05-2023.07

  (a year)

  (1 year 3 months) - Set up the operations from scratch in Malaysia and Singapore - Fast-tracked to a senior role within 12 months; one of only two candidates selected across Southeast Asia for merit-based advancement. - Led the business development department for Bilibili in the Malaysia and Singapore markets, achieved 146% of the Annual OKR, and secured the highest BD rate in Southeast Asia - Managed and implemented budget strategies for MCNs, creators, live streamers, and VTubers, which drove the second-highest revenue in Southeast Asia - Built and managed BiliBili’s global community across platforms (Telegram,Discord, X/Twitter, Reddit, etc.) - PUGC & UGC: Signed 1,000 Creators and increased UGC Videos production to 8,000 videos - Digital Advertising Sales: Person in Charge for digital advertising sales with brands and agencies, including the successful PUBG x Dragon Ball project
• Student Ambassador for Deloitte Malaysia

  Deloitte

  2018.07-2019.07

  (a year)

  (1 year 1 month) -Act as a representative for Deloitte Malaysia who provides real workexperience to the young talents at Help University -Have been trained on Deloitte shared values, professional conduct, presentation, and networking skills
• Driver Acquisition Specialist- Controller

  Grab

  2016.12-2018.03

  (a year)

  (1 year 4 months) - Promoted to team leader at the age of 19, within six months of joining Grab (The Youngest Team leader) - Consistently achieved 200% of Monthly Personal Sales Target - Top team leader award: Top Team Leader, KPI Achiever for Grab Malaysia in August, 2017 - Led a team of 10 part-timers & freelancers to achieve their personal targets
• Home tutor

  Home tuition

  2014.12-2016.11

  (2 years)

  -Monitor classwork and prepared test preparation

Educational experience

• HELP University

  International Business

  2017.01-2019.12

  (3 years)
• CFA Institute

  Chartered Financial Analyst (CFA), Level 1 Candidate

  2014.01-2018.01

  (4 years)
• SMK seksyen 1 Bandar Kinrara

  Sijil Pelajaran Malaysia (SPM)

  2009.01-2014.01

  (5 years)

Certificates