5 years 5 months (1 year 2 months) National Senior Director of Education & Events (Jan 2024 – Present) • Lead strategic event activations across major retail partners to enhance brand awareness & consumer engagement. • Helped to develop national training workshops to scale product knowledge across retail teams & internal educators. • Oversee brand launch and campaign execution, ensuring seamless coordination with retailer partners. • Optimize event tracking and data analysis tools to enhance decision-making & improve event performance. • Streamline GWP fulfillment processes to improve efficiency and execution across key retail accounts. • Foster relationships with key corporate stakeholders to expand opportunities for brand exposure and retail collaboration. • Establish and refine processes to improve event planning, staffing, and execution.

(2 years 9 months) • Expanded brand presence & retail distribution across multiple high-profile retailers through strategic planning and execution. • Implemented brand activations, including pop-ups, corporate events, and immersive retail experiences. • Developed seasonal retail strategies and executed product launch initiatives, ensuring alignment with market trends and business objectives. • Managed field sales teams, fostering strong relationships with retail partners and optimizing sell-through strategies. Corporate Social Responsibility (CSR) Initiatives • Led a nationwide product donation campaign, reinforcing the brand’s commitment to supporting frontline workers and community outreach efforts. Digital Training & Education • Spearheaded digital training programs to enhance retailer and internal team knowledge, supporting brand education initiatives remotely. • Led national training initiatives, developing education programs that enhanced product knowledge and increased in-store performance. • Championed team development & mentorship, cultivating a high-performing, engaged sales & education team.

(1 year 7 months) "200 patents and 30 years of research. Once you try it, you'll know why we're making the headlines." From the world's leading stem cell expert Doctor Augustinus Bader the Trigger Factor Complex originally created by the biomed company for medical trials, has been converted to democratize skin care for the masses. As the Director of Sales and Education, West I help oversee the good doctor's skincare "side hustle" working with the most talented and passionate people in the industry. Director of Sales & Education (October 2019 – April 2021) • Built & scaled the U.S. field team, introducing innovative staffing models to maximize brand impact. • Created & launched digital education programs to support training & brand awareness initiatives. • Spearheaded a nationwide product donation campaign, reinforcing the brand’s commitment to social responsibility. • Led the execution of national brand tours with Founders, optimizing corporate engagements and in-store activations. • Designed & implemented comprehensive product training programs across major retail partners. • Developed & managed seasonal retail strategies, ensuring alignment with brand goals • Successfully introduced new products into the market, supporting launch strategies & education

Major gift officer for corporate donors including foundations. Developed cultivation strategies by clearly articulating and aligning organization’s programs to gain support for the Red Cross. • Developed and cultivated relationships for a portfolio of 200 corporate donors • Collaborated across the Red Cross’ 6 divisions of service, leveraging programs to potential donors, including employee engagement • Used Salesforce CRM to develop and execute pipeline strategy for qualifying donors to ensure retention/growth • Worked with regional partners to execute events for local businesses such as Disaster Preparedness Academy with the San Diego Chamber of Commerce, SDG&E and local first responders

(1 year 3 months) Right Industries Provides free entertainment to the military in an effort to “make veterans smile.” Responsible for maximizing revenue through relationship building, identifying new opportunities for partnerships, co- marketing, and successful execution of fundraising shows/events. • Utilized CRM to cultivate and develop value driven relationships with VFWs, American Legions, military nonprofits and veteran businesses, increasing profits by 45% • Researched and identified new strategic opportunities within local communities to expand outreach, increasing attendance at fundraising shows by 60% • Presented programs to local military organizations, doubling frequency of fundraising events • Recruited, trained and scheduled 200 volunteers • Conducted interviews with local news stations promoting fundraising show events

(2 years 10 months) Manager for a startup cosmetic company Butterfly Beauty under Batallure Beauty. Accountable for expanding the distribution of Elizabeth & James fragrance line as well as launching, training and creating brand awareness for Derek Lam 10 Crosby and Robert Graham products at multiple points of distribution. • Managed the execution of a sales plan for a region of 300 stores • Recruited, trained and coached an internal team of 40 employees • Collected and reviewed region’s performance metrics suggesting program improvements • Cultivated relationships with district managers enabling participation in key store events • Developed a creative launch strategy at Sephora, exceeding retailer plan by 31% • Established new point of distribution at military exchange, resulting in 10% increase in sales