Develop and execute advertising campaigns for four major companies: ABC Warehouse, Mickey Shorr, US Appliance, and Hawthorne.Work with the CMO to develop and implement the overall advertising and marketing strategy for each of the companies.Manage the budget, process and execution for all marketing projects and campaigns.Track, analyze and report on results of each campaign.Reinvigorate brand awareness for the ABC brand.Oversee the development and execution of creative content for all advertising campaigns.Build and maintain relationships with media outlets and advertising agencies.

Provide thought leadership and act as the face of the Agency to senior-level clients during conceptual development, communication design, execution, and analysis of programs.Oversee proposals and program presentations for effective and efficient resources to meet the client goals and agency revenue targets.Prepare creative briefs, schedules, presentations, results analysis for clients.Build brand culture and implement new processes to continually grow company culture.Own client relationship for assigned accounts and effectively manage day-to-day project tasks.Manage financials for ongoing client projects and agency objectives.

Supervise and lead Marketing team members including: Email Specialist, Graphic Design Team,Marketing Coordinator, Social Media Specialist, and Web Content Coordinator.Lead social media marketing and allocation of expenses for paid ads and targeted posts.Oversee digital advertising including SEO, SEM, Branded Content and content creation.Manage the execution of all email and direct mail marketing campaigns.Execute public relations approach to deliver planned results.Plan and manage marketing budget, invoices, expenses and ordering.Coordinate all planning and execution for store events and grand openings.Oversee all creative projects, video production and photography for internal and external use.Deliver results reporting on all marketing campaigns and digital advertising.Develop and manage vendor co-op opportunities to generate additional revenue from vendorpartners.

Plan, manage and organize internal and external communication including weekly marketingcalendar, weekly emails and internal newsletters.Put forth carefully planned strategies to optimize market share by focusing on KPIsResponsible for content generation for all social media platforms, emails, and website PDPs.Oversee vendor co-op plans and build relationships with outside vendors, brands and partners.Coordinate all the required components of a marketing campaign and ensure that it is executed ontime.Oversee graphics team and approve all marketing materials internal and external creative.Concentrate on SEO/SEM and Google Ad Words to increase our visibility online.

Manage social media marketing and allocation of expenses for paid ads and targeted posts.Manage the execution of consumer research management (CRM) plan by implementing targetedsegments for existing and potential guests.Execute public relations approach to deliver planned results.Manage redesign of company’s website.Oversee all creative projects, including digital advertising, to enhance guest experience and brandexecution.Responsible for design and execution of social media, event promotion and direct email outreach.Content creation for weekly emails and social media platforms.Develop necessary marketing techniques for individual stores as well as overall business.Program weekly sales ad using systems for print and web design using HTML coding.